INTRODUCTION Toyota is one of the world's best-known and most successful businesses, building cars and trucks in 26 countries for sale in more than 170 markets around the globe. Worldwide production was 9.2 million (8.2 million for Toyota and Lexus brand vehicles) in 2008, making Toyota Motor Corporation (TMC) the world largest vehicle manufacturer in terms of product volume A key element in Toyota's success is its commitment to designing, engineering and building cars in the world regions where they will be sold. In Europe, this local manufacturing policy was launched in 1989 with the founding of Toyota Motor Manufacturing UK, just ahead of the opening of Toyota's first European production centres: a car plant at Burnaston, near Derby, and an engine factory at Deeside, in North Wales. The level of UK production has made Toyota a key player in the nation's manufacturing industry. With more than 75 per cent of its UK output destined for export, Toyota also makes a valuable contribution to the national balance of payments. Burnaston is responsible for worldwide production of the Toyota Avensis and has the distinction of being the first Toyota factory to export cars to the company's "home" market in Japan. In 2004 Toyota invested a further £50 million to increase production capacity at Burnaston to 285,000 vehicles a year and in 2005 TMUK's achievements were recognised with the Queen's Award for International Trade. In 2009 Toyota announced Burnaston would lead its European development of hybrid power models, tasked with building hybrid versions of the Auris hatchback from mid-2010
Toyota (GB) PLC is the company responsible for sales, marketing, after sales and customer relations for Toyota and Lexus in the UK, employing more than 400 people at a landmark headquarters building in Surrey. The sales performance over the past decade has consolidated the UK's position as one of Toyota's strongest European markets. TOYOTA HISTORY The Toyota success story is built on...
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