Toyota Aygo

Topics: Marketing, Automotive industry, Strategic management Pages: 22 (6779 words) Published: July 6, 2013
Toyota- Aygo

Student:Vuk Mihajlovic

Table of contents
Introduction..........................................................................................................................................3 1. Toyota Aygo.....................................................................................................................................5 2. Five force analysis..........................................................................................................................10 2.1 Competitive Rivalry ..........................................................................................................11 2.2 Power of Suppliers........................................................................................................... 12 2.3 Power of Buyers.................................................................................................................12 2.4 Threat of Substitutes..........................................................................................................13 2.5 Threat of New Entrant.......................................................................................................13 3. Key facts for success and driving forces....................................................................................15 4. SWOT analysis ..............................................................................................................................18 4.1 Internal influences ..........................................................................................................20 4.2 External Environment Influences ...................................................................................22 5. The Marketing Strategy ..............................................................................................................23 6. Porter’s generic strategies.............................................................................................................27 7. ANSOFF MATRIX ..........................................................................................................32 8. Global - Multi country and International market ..................................................................35 9. Recommendations for actions that should-could be-have been taken ...........................39 10. Conclusion ...................................................................................................................................42 Reference list .....................................................................................................................................45

Introduction
The famous economist, Peter Drucker, named the automobile industry as the industry of industries. The whole economy has been targeted with recession. Thus, the automotive industry has been facing new challenges. One of the biggest changes has been the opening up and growth of several emerging markets. The automobile industry has been greatly, maybe, in the highest degree with the economic crisis. Globalizations, individualizations, digitalization, increasing competition, all of these are changing the face of the automobile industry. In addition, increasing safety requirements as well as the environmental commitments have contributed to the changes, the automobile industry is faced to. Size of the company is no longer the imperative for success. Only those companies that find new ways to create value will prosper in the future. One of these companies is Toyota. Toyota Motor Corporation, established on 28 August 1937 in Japan, is the world's largest automobile manufacturer.Toyota is ranked fifth of the world's largest corporations in 2008 Fortune Global 500.As the company's mission states, Toyota seeks to create a more prosperous society...
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