Toyota: Analysis of Corporate Responsibility Policy

Topics: Plug-in hybrid, Hybrid electric vehicle, Toyota Pages: 15 (4688 words) Published: February 11, 2012

Toyota Motor Company

Corporate and Managerial Responsibility

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Table of Contents

Company description1
Toyota’s CSR Policy:2
Direction of Toyota's CSR Activities:2
Toyota’s Environmental Stewardship4
Collaboration With Other Actors5
Consumer and Media Critics5
Strengths and Weakness7

Company Description
Toyota Motor Corporation is the largest automaker in the world, producing a wide range of passenger vehicles, including mid-sized, pick-up, SUV and hybrid models.Headquartered in Japan, Toyota employs more than 300,000 employees, and in 2010 ranked first in global auto production, with more than 8.5 million vehicles produced (OICA, 2010). Toyota has production facilities spread across the globe, manufacturing and assembling vehicles for local and international markets. Corporate responsibility and sustainable development (CR/SD) have always been a central point in Toyota’s philosophy and its strategic activities. Not only has Toyota incorporated this philosophy into the innovation and manufacturing of its vehicles, it has also considered the wider effects of its business on local environments and societies. Toyota’s philosophy can best be succinctly illustrated by its 2004 slogan,"Moving Forward". As such, Toyota has always shown a commitment to innovation and leading the industry in continuously developing more environmentally responsible vehicles. By investing in sustainable practices early, it has allowed Toyota to benefit from the inherent value that has been created as a result of its long-term sustainability and corporate responsibility initiatives. A brief overview of some key initiatives undertaken at Toyota: * Vehicle life cycle analysis has helped to reduce the environmental impact of the production of vehicles in the design, production, distribution and eventual disposal of vehicles * All vehicles are manufactured at ISO 14001 plants, with targets to reduce energy, carbon dioxide emissions, water use, and waste and toxic substances * A 20% reduction in carbon dioxide emissions since January 2006 across all operations * The implementation of a comprehensive dealer environmental management programme Toyota’s CSR Policy:

Toyota’s effort to include CR/SD as part of its long-term business model started largely in 2005 with the publication of the Seven Guiding Principles at Toyota. These principles are provided in Appendix 1, and clearly outline the focus of the organization – corporate citizenship, enhancement of quality of life, growth through harmony with the global community, and stable, long-term growth. CR/SD are strongly highlighted within this framework, and are very clearly priorities with strong consideration within the organization. These principles were later extended and incorporated with other sustainability policies at the company such as the Toyota Global Vision 2020, outlined in Appendix 2, and the Toyota Code of Conduct. The Global Vision 2020 is of particular importance, as it outlines Toyota’s strategic direction over the coming decade. Strong consideration is given to CR/SD, as Toyota strives to focus not just on the development of business and innovation, but also on “sustainable profitability”. Toyota’s published CSR Policy inherently incorporates the Guiding Principles as described above, with a very strong emphasis on sustainable development with consideration for society and the earth.

Toyota’s CSR Policy reads as follows:

“We, Toyota Motor Corporation and our subsidiaries, take initiative to contribute to harmonious and sustainable...

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Toyota Motor Corporation. (2011, 10 30). Toyota GT 86: Passion is back.
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Toyota Motor Corporation
Toyota Motor Corporation. (2012). Toyota 's Global Vision & Philosophy statement. Retrieved 01 17, 2012, from Vision & Philosophy Web site:
Toyota Motor Corporation
Toyota – CSR Policy (Toyota Sustainability, Jan 2012)
Newsweek Magazine - Toyota’s Green Problem (Nov 10, 2007)
World Business Council for Sustainable Development report, 2005
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