Instructor: Dinh Quoc Ngo
Class: Monday Afternoon
Luu Hoang Long
Weaknesses And Recommendation
Toyota is 7th largest automotive manufacturer in the world and has become the largest vehicle manufacturer in Japan with over 40% of market share.
Currently has 63 plants, 12 of them in Japan, 51 plants in 26 countries remaining difference in the world.
Branches and representative of Toyota is present in 160 countries worldwide.
Production: 200 Million vehicles (2012)
Employees: 300,747 (2012)
Founded: August 28-1937.
Kiichiro Toyoda (1894-1952
1935 Toyoda build prototypes for the first car, called a model A1. July 1935, Toyota cars were produced.
In 1936 changed its name from "Toyoda" to "Toyota
1937, Toyota Motor Corporation was established.
First global expansion in 1959 at Brazil.
Launched a high-end vehicles
The LS 400, Lexus debut at the
North American Auto Show in
1988, set up distribution system for the Lexus
brand first of 80 agents, one of which is located in
In its first year in 1990, Lexus is consumed to
Lexus LS 1989
Lexus has quickly become a luxury car brand best
selling in United State.
In 2009, Toyota officially list approximately 70
different models sold under it’s namesake brand
including sedans, couples, vans, trucks, hybrid and
Sedans: 4 door, 4-5 seats.
Couples: Sport, 2 doors, 2 or 4 seats.
Station wagons: Is an automotive body-style variant of a sedan with its roof extended rearward.
SUV(Sport Utility Vehicle): Is a family car with chassis frame is light trucks.
Hatch Back: Is variations developed along the small sedan body but shorter
Minivans: A minivan is a type of van designed for personal use. Designs for maximum interior volume – and are taller than a sedan, hatchback, or a station wagon.
Pick up truck
“To Provide safe & sound journey. Toyota is developing
various new technologies from the perspective of energy
saving, diversifying energy sources. Environment has been
first and most important issue in priorities of Toyota and
working toward creating a prosperous society and clean
Using Electric Technology
Toyota is one of the most largest companies to push hybrid vehicles in the market and the first to commercial mass-produce and sell such vehicles.
Increase competitive strength through advanced technology:
+Environment technology (fuel consumption, emission,
+ Hybrid vehicles and next generation fuel cells
+ Cost reduction (discontinuation of older models)
Increased emphasis on financial services and information
+Protection products including car insurance, vehicle
warranties servicing into one easy monthly payment.
+Car loan and car leasing including classic or choice finance, operating lease, vantage lease, driveway & Toyota payment.
o Show Room
o Free drive plan
o Special offer and exhibitions
o After sale services
o Website: www.toyota-global.com
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