REPORT: TOYOTA KIRLOSKAR MOTORS 3 Technology and Organisational effectiveness 3 Organisational Structure 4 Porter’s Five Forces 4 Bidadi Unrest 6
APPENDIX 7 Questionnaire for the Survey 7
ABSTRACT: CASE STUDY ON TKM
Ever since humans got wheels to travel on, the demand was created and market developed; kick starting an industry overflowing with technology, design, machine and human labour. The fight to get to the top of this automotive industry has become cut throat and in all this hullabaloo for market share Toyota stands tall. It is the world’s largest producer of automobiles and continues to dominate the market; spreading its wings in as many as 27 countries, tapping the opportunities and creating customised products for the developing world.
In India, we find there exists a joint venture between Toyota Motor Corporation and Kirloskar Group- a leading Indian conglomerate, Toyota Kirloskar Motor (TKM) Private Limited. TKM aims to play a major role in the development of the automotive industry and creation of employment opportunities. Toyota is known for its famed Toyota Way which is a cluster of fourteen principles and behaviours that underlies its managerial approach and production system.
In this project, we will study about this joint venture and get a better understanding of The Toyota Way. There will be an analysis of competitors such as GM Motors, Volkswagen Group, Ford to name a few. Among the business analysis methods to be used, we have SWOT analysis, PESTLE and Porter’s Five Forces. The organisational structure of the company will be looked into along with the organisation chart. The industrial relations which also include incidences like the strike at Bidadi in addition to the vehicle recalls and the environmental responsibility of TKM