Toy Safety and Mattel Toy I.
Mattel Toy
I. Introduction : Mattel Toy Recall 2007 Case Study
About Mattel
In 1945, Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world's largest toy company, Mattel, Inc., also known as “the world's premiere toy company - today and tomorrow,” designs, manufactures, markets, and distributes a variety of toy products all over the world. The company's products include a number of core toy lines, including Barbie dolls (which eventually became the best-selling toy ever), clothing, and accessories; Hot Wheels vehicles; Harry Potter, Batman, Superman, and Looney Tunes products; the American Girls Collection of books, dolls, clothing, and accessories; Fisher-Price infant and preschool toys, and toys based on Disney and Sesame Street characters; and games such as Scrabble and UNO. Mattel's toys are produced in company-owned manufacturing facilities in China, Indonesia, Malaysia, Mexico, Thailand, and independent contractors located in the United States, Europe, Mexico, the Far East, and Australia. The company's three main retail customers include Wal-Mart Stores, Inc., Toys 'R' Us, Inc., and Target
Corporation.
Throughout the years, Mattel continued to create and market popular toys such as Hot Wheels, merge with profitable manufacturers Fisher Price in 1993 and Tyco Toys, Inc. in 1997, partner with Disney, Sesame Street, and Nickelodeon, obtain licenses and rights to manufacture Cabbage Patch Dolls and Harry Potter merchandise, and acquire Pleasant Company (maker of American Girl brand) in 1997.
Since 1945, the Mattel Company works hard to ensure it is considered a trustworthy company for children and the community. Mattel established the Mattel Children's Foundation to make “a meaningful difference in the lives of children in need globally.” In 1997, the corporation formed the Global Manufacturing Principles
I. Introduction : Mattel Toy Recall 2007 Case Study
About Mattel
In 1945, Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world's largest toy company, Mattel, Inc., also known as “the world's premiere toy company - today and tomorrow,” designs, manufactures, markets, and distributes a variety of toy products all over the world. The company's products include a number of core toy lines, including Barbie dolls (which eventually became the best-selling toy ever), clothing, and accessories; Hot Wheels vehicles; Harry Potter, Batman, Superman, and Looney Tunes products; the American Girls Collection of books, dolls, clothing, and accessories; Fisher-Price infant and preschool toys, and toys based on Disney and Sesame Street characters; and games such as Scrabble and UNO. Mattel's toys are produced in company-owned manufacturing facilities in China, Indonesia, Malaysia, Mexico, Thailand, and independent contractors located in the United States, Europe, Mexico, the Far East, and Australia. The company's three main retail customers include Wal-Mart Stores, Inc., Toys 'R' Us, Inc., and Target
Corporation.
Throughout the years, Mattel continued to create and market popular toys such as Hot Wheels, merge with profitable manufacturers Fisher Price in 1993 and Tyco Toys, Inc. in 1997, partner with Disney, Sesame Street, and Nickelodeon, obtain licenses and rights to manufacture Cabbage Patch Dolls and Harry Potter merchandise, and acquire Pleasant Company (maker of American Girl brand) in 1997.
Since 1945, the Mattel Company works hard to ensure it is considered a trustworthy company for children and the community. Mattel established the Mattel Children's Foundation to make “a meaningful difference in the lives of children in need globally.” In 1997, the corporation formed the Global Manufacturing Principles