Tourist
Jaipur International Tourist Survey
April 2011
Introduction
With its extraordinary history and culture, Rajasthan holds a prominent position within India’s tourism industry. In the region, Jaipur has always been a major tourist destination with its many prized cultural assets. However, the economic boom India is witnessing is dramatically reshaping the tourism landscape, from the arrival of international hotel chains to the development of new transport infrastructure, new challenges and opportunities are confronting the domestic tourism industry. This report displays the results of the Jaipur International Tourist Survey 2011. It is based on over 100 extensive face-to-face interviews Kanvic conducted with international tourists across the city. This report is intended to form a sound basis for all the stakeholders in Jaipur’s tourism industry to improve service delivery and increase revenues through a better understanding of the expectations of international tourists.
2
Understanding the behaviour and preferences of international tourists is important for the key stake-holders in Jaipur’s tourism industry
Government
Tour agencies & operators
Hotels
Key stakeholders
Restaurants & Bars
Retailers
3
Contents
1
Overview of the tourism industry
2 3
Key findings
Survey results
4 5
Implications for key stakeholders
Methodology
4
Tourism is a significant contributor to the Indian economy
Breakdown of Indian GDP by industry sector
Annual international tourist arrivals in India and the foreign exchange earnings they contribute
64578
17%
8.6%
39025 44360
50730
54960
28.2%
46.2%
46
52
54
51
56
2006 Tourism Industry Other Services Agriculture
2007
2008
2009
2010
Number of International Tourist Arrivals (lakhs) Foreign Exchange Earnings from tourism (Rs. Crore)
The tourism industry is the largest service industry in India, contributing 8.6% to the
April 2011
Introduction
With its extraordinary history and culture, Rajasthan holds a prominent position within India’s tourism industry. In the region, Jaipur has always been a major tourist destination with its many prized cultural assets. However, the economic boom India is witnessing is dramatically reshaping the tourism landscape, from the arrival of international hotel chains to the development of new transport infrastructure, new challenges and opportunities are confronting the domestic tourism industry. This report displays the results of the Jaipur International Tourist Survey 2011. It is based on over 100 extensive face-to-face interviews Kanvic conducted with international tourists across the city. This report is intended to form a sound basis for all the stakeholders in Jaipur’s tourism industry to improve service delivery and increase revenues through a better understanding of the expectations of international tourists.
2
Understanding the behaviour and preferences of international tourists is important for the key stake-holders in Jaipur’s tourism industry
Government
Tour agencies & operators
Hotels
Key stakeholders
Restaurants & Bars
Retailers
3
Contents
1
Overview of the tourism industry
2 3
Key findings
Survey results
4 5
Implications for key stakeholders
Methodology
4
Tourism is a significant contributor to the Indian economy
Breakdown of Indian GDP by industry sector
Annual international tourist arrivals in India and the foreign exchange earnings they contribute
64578
17%
8.6%
39025 44360
50730
54960
28.2%
46.2%
46
52
54
51
56
2006 Tourism Industry Other Services Agriculture
2007
2008
2009
2010
Number of International Tourist Arrivals (lakhs) Foreign Exchange Earnings from tourism (Rs. Crore)
The tourism industry is the largest service industry in India, contributing 8.6% to the