Tourism Slogan
TITLE: Tourism Slogan It's effectiveness in Marketing the Country
A. Introduction In the past few months, news of the Department of Tourism's (DOT) new slogan for attracting tourists into the country quickly spread. Apparently, the DOT's replacement for “WOW Philippines” is “Pilipinas, Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines has been used in the past years and was an effective promotional phrase because it is short, easy to remember and can easily be understood by everyone especially the foreigners. Conceptualized by then tourism chief and now Senator Richard Gordon, the word "WOW" means "Wealth of Wonders" among others. There are some in favor of this new slogan “Pilipinas, Kay Ganda” because they wanted to be used our own language in our country itself. But some are disagree and they still want the previous slogan WOW Philippines because they think that the government are maybe rushed in coming out with a new brand. But what we need is something that can be understood by any nationality and would create a great impact to every individual. The latest criticism and accusations making the rounds of social networking sites on the Internet is that the "Pilipinas Kay Ganda" logo was lifted from Poland's own tourism campaign, “Polska”. A check with the official travel website of Poland showed that indeed, their logo has a striking similarity to "Pilipinas Kay Ganda" from the font, the colors, and even the use of a tree (well granted, that of the Philippines is a coconut tree, while that of Poland is, well a common tree). There's a lot of speculations about our slogan that is not yet done. A debate that is still existing. Meanwhile, The DOT Secretary Alberto Lim says "The latest effort by the government to craft and communicate an all-encompassing message to the world about what Singapore is
A. Introduction In the past few months, news of the Department of Tourism's (DOT) new slogan for attracting tourists into the country quickly spread. Apparently, the DOT's replacement for “WOW Philippines” is “Pilipinas, Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines has been used in the past years and was an effective promotional phrase because it is short, easy to remember and can easily be understood by everyone especially the foreigners. Conceptualized by then tourism chief and now Senator Richard Gordon, the word "WOW" means "Wealth of Wonders" among others. There are some in favor of this new slogan “Pilipinas, Kay Ganda” because they wanted to be used our own language in our country itself. But some are disagree and they still want the previous slogan WOW Philippines because they think that the government are maybe rushed in coming out with a new brand. But what we need is something that can be understood by any nationality and would create a great impact to every individual. The latest criticism and accusations making the rounds of social networking sites on the Internet is that the "Pilipinas Kay Ganda" logo was lifted from Poland's own tourism campaign, “Polska”. A check with the official travel website of Poland showed that indeed, their logo has a striking similarity to "Pilipinas Kay Ganda" from the font, the colors, and even the use of a tree (well granted, that of the Philippines is a coconut tree, while that of Poland is, well a common tree). There's a lot of speculations about our slogan that is not yet done. A debate that is still existing. Meanwhile, The DOT Secretary Alberto Lim says "The latest effort by the government to craft and communicate an all-encompassing message to the world about what Singapore is