Tourism Singapore

Topics: Travel agency, Travel website, Computer reservations system Pages: 23 (5508 words) Published: June 29, 2009


Table of Contents
Section Greetings from Team Cerebration About NUS Business School Cerebration 2009: Our Case Sponsors Cerebration 2009: Strategic Partner SPRING Singapore Cerebration 2009: Competition Structure and Format Cerebration 2009: Targeted Timelines Instructions: Round 1 (Executive Summary) Instructions: Round 2 (Making the Business Plan) Case study: Page # 2 3 4 5 6 7 8 9 10


Greetings from Team Cerebration
Thank you for registering for Cerebration 2009. Cerebration offers real life case studies of leading Asian companies that are focused on international/business expansion. These cases profile the strategic, operational, human and financial aspects of the company and look to give the participating teams a comprehensive understanding of the organization. While the focus of these cases will remain on expansion, each case study could also highlight multiple issues that need to be carefully considered by the participating teams. It is important to note that the solution suggested by your team should be able to actually add value to company’s existing position. The business plan should account for the current resources held by the company and focus heavily on financial feasibility. Cerebration offers you absolute flexibility to suggest product expansion strategies along with market expansion, if deemed necessary. The three-stage evaluation process with detailed feedback from the judges is a guided approach to bring out the best in you and align your output to the case sponsor's expectations. Cerebration has drawn participation from the very best schools across the globe. The entries will be filtered through a process of robust judging by the case sponsors, industry experts and academia at the business school. The top 6 teams will be flown to Singapore for the Grand Finals, where they will present their plans to our case sponsors in the ultimate battle of Mind, Matter and Mettle!

Best Regards, On behalf of NUS Business School and Team Cerebration

Rohini Srivastava Mobile: +65-90492108

Chinmay Mhaskar Mobile: +65-82657113

Amruta Dighe Mobile: +65-94369050


About NUS Business School With a mission to provide a rigorous, relevant, and rewarding business education that develops leaders for the global marketplace, NUS Business School has produced over 26,000 graduates from its undergraduate and graduate programs over the last four decades. In addition, more than 16,000 have participated in its non-degree executive programs. With a 100-strong faculty representing over 20 nationalities, NUS Business School has gained a worldclass reputation for delivering the best of the East and the West in business education and research. Its faculty members hold doctorates from the best universities in the world and publish regularly in leading journals. NUS Business School is the first in ASEAN and among the firsts in the Asia-Pacific to be accredited by AACSB International (The Association to Advance Collegiate Schools of Business) for meeting the highest standard of achievement in education and research for business schools worldwide. NUS Business School, by invitation of GMAC Board of Directors, has been representing the South-East Asian region as a governing school of the Graduate Management Admissions Council (administrative body for Graduate Management Admission Test, GMAT) since 2000. The School is also a "NonEuropean" member of EFMD - The Management Development Network. In its quest for excellence, NUS Business School has been rated consistently as a top business school in the Asia-Pacific by regional publications such as Asia Inc and Chief Executive China. It has also been ranked among the world's top 100 business schools by the Economist Intelligence Unit and The Financial Times. Over the years, NUS Business School has established strong...

References: • • • • Annual Report 2007 Kim Eng Equity Research – Holdings Ltd. “More clicks on as tourists look for bargains” – The Edge, Singapore; 6-Oct-2008 “Asiatravel retains hold on hotel bookings segment, expanding product offerings” – The Edge, Singapore; 10-Dec-2007
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