Tourism Industry in Morocco

Topics: Tourism, Morocco, Tourism in Morocco Pages: 25 (8159 words) Published: January 18, 2012
Tourism in Morocco: The challenge to attract 10 million foreign visitors by 2010

By Fatima Ezzahra Rachidi Mohammed Rai Najia Hassanain Salwa Nana

SSK 1202 - Critical Reading and Problem Solving

Section 1

Instructor: Dr. Barbara Huff

Summer 2006

July 18, 2006

1 Table of Contents Table of Contents............................................................................................................................ 1 Abstract ........................................................................................................................................... 2 Introduction..................................................................................................................................... 3 Literature Review............................................................................................................................ 5 Methodology ................................................................................................................................... 7 Design ......................................................................................................................................... 7 Subjects ....................................................................................................................................... 8 Procedures................................................................................................................................... 9 Results........................................................................................................................................... 10 Surveys...................................................................................................................................... 10 Interview ................................................................................................................................... 20 Discussion ..................................................................................................................................... 21 Conclusion .................................................................................................................................... 27 References..................................................................................................................................... 30 Appendix 1.................................................................................................................................... 32 Appendix 2.................................................................................................................................... 33 Appendix 3.................................................................................................................................... 36

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Abstract This research paper deals with studying the Moroccan ability to meet the challenge of receiving 10 million foreign tourists by 2010 and evaluating the probable economic and social impacts of this challenge. The literature review revealed that some governments’ attempts to expand tourism had both positive and negative results. The data collection tools used to carry out the research project were 49 surveys handed out at Al Akhawayn University in Ifrane (AUI); 37 surveys to Moroccan students and 12 surveys to exchange students. Also, one interview was conducted with two Business School faculty members. Findings confirmed that the majority of the AUI respondents are optimistic about achieving the challenge of 2010. Moreover, they all agreed that the economic impacts of this challenge will be mostly positive while the social ones will be mostly negative. To sum up, the Moroccan government should make more efforts to develop the tourism sector, such as developing the infrastructure and the tourism industry, in order to realize this national project of sustainable development.

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Introduction Moroccan Kingdom is an Arab developing country situated on the extreme...
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