CASE STUDY IN TRAVEL, HOSPITALITY AND TOURISM
Tourism in Singapore
6 May 2013
Table of Contents
The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year, we welcomed 91,000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon., 2013) Travel agent licensing and tourist guide training were established and through the 1960s and 70s, infrastructural development and tourist attractions such as Jurong BirdPark were actively encouraged. In the 1980s, the board implemented saving of our historic districts, such as Chinatown and the rejuvenation of the Singapore River. All of which that have had happened, made Singapore where we are standing in the tourism sector today. 2 Environment Impacts
Any form of industrial development will bring impacts upon the physical environment. The quality of the environment, both natural and man-made, is essential to tourism. In Singapore, the tourism sector dominates the country’s economy. In the post-independence policy of economic and urban growth, Singapore has been radically transformed from a largely low-rise colonial trading position to a predominantly high-rise, modern post-industrial city-state. In the development process, while large areas of nature vegetation have been cleared, a network of greenery has been carefully introduced to improve the quality of the urban environment and transform Singapore into a garden city. However, tourism's relationship with the environment is complex which involves many positive and negative environmental effects.
2.1 Positive Impacts
Tourism has the potential to create beneficial effects on the environment by contributing to environmental protection and conservation. It is a way to raise awareness of environmental values and it can serve as a tool to finance protection of natural areas and increase their economic importance. Every day, we are always rushing and rarely stop to “smell the roses”, as they say. The Sungei Buloh Wetland Reserve and Bukit Timah Nature Reserve are both good places to enjoy the beauty of nature and to relax the body and mind. Improving the environment will increase tourism in Singapore and attract more tourists. 2.2 Negative Impacts
The negative impacts of tourism development can gradually deplete our environment’s natural resource. In Singapore, the construction of golf courses have negative impacts on the environment as it occupies valuable land resources and requires a lot of water to build. Constructing more golf courses will in time lead to a challenge as our underground water resources are extremely limited. ((UNEP), 2001 )
3 Economic Impacts
Tourism in Singapore is a major industry and contributor to Singapore’s economy. There were 13,171,303 tourists in 2011, which amounts to over twice of Singapore's total population. 3.1 Positive Impacts
3.1.1 The direct contribution of Travel & Tourism to GDP
The direct contribution of Travel & Tourism to GDP in 2011 was SGD$16.7bn (5.0% of GDP) and is forecast to rise by 1.7% in 2012.This primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). But it also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists. This in term makes a huge contribution to the government revenue (Scowsill, 2012) 3.1.2 Travel & Tourism’s contribution to employment
Tourism Industry generated 128,000 jobs directly in 2011 (4.1% of total employment) and this is forecast to grow by 7.0% in 2012 to 137,000 (4.4% of total employment). This includes employment by hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). It also includes, for example, the activities of...
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