Topics: Tourism, Business, Motivation Pages: 10 (10369 words) Published: April 21, 2014
International Journal of Hospitality Management 36 (2014) 31–40

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International Journal of Hospitality Management
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Entrepreneurs choice in business venture: Motivations for choosing home-stay accommodation businesses in Peninsular Malaysia
Syed Zamberi Ahmad ∗ , Fauzia Jabeen, Mehmood Khan
Management Department, College of Business Administration, Abu Dhabi University, P.O. Box 59911, Abu Dhabi, United Arab Emirates

a r t i c l e

i n f o

Home-stay accommodation entrepreneurs
Motivation factors
Push and pull factors
Tourism management
Service industry

a b s t r a c t
Tourism is an important industry for Malaysia, and home-stay accommodation businesses play a significant role in aiding the success of the tourism industry. The aim of this paper is to analyse the start-up motivation factors and business challenges for home-stay accommodation businesses. The data were gathered from a survey of 1250 home-stay entrepreneurs in the country with a usable response rate of (n = 853) or 68.24 per cent was achieved, and was analysed descriptively. To get more in-depth understanding of the phenomenon, interviews with selected 35 home-stay accommodation entrepreneurs were also conducted. It was found that the main motivations of home-stay entrepreneurs are different to those of small- and medium-sized enterprises (SMEs) business in other sectors. The identification of motivational factors in this study provides a clearer account of what actually motivates entrepreneurs to ventures into home-stay accommodation businesses – an under researched area. The paper propose a revised model of motivations factors of home-stay accommodation entrepreneurs, which incorporates two distinct sets of push and pull factors – one that applies to the entrepreneurs of SMEs in other industry and one applies to entrepreneurs in home-stay accommodation tourism industry. The data also present the result of several key business challenges in this unique niche industry such as lack of service orientation, lack of facilities, safety concern, competition with incompliance unregistered home-stay operators and difficult to maintain optimum levels of cleanness. In addition to developing the theory on home-stay accommodation businesses, the findings of this paper will have relevance for policy making and supportive measures at the federal or state government levels to create an environment that will stimulate the competitiveness of SMEs in home-stay accommodation businesses in their attempts for business growth and key strategy for economic improvement.

© 2013 Elsevier Ltd. All rights reserved.

1. Introduction
The tourism industry in Malaysia has witnessed a robust growth in recent years. Indeed, the tourism industry has become an important source of revenue and contributes to sustainable development for Malaysia’s economy (Tenth Malaysia Plan, 2011–2015, 2011). Malaysia Government sees tourism as one of the main providers of employment, a key foreign exchange earner, contributing to economic growth, attracting investments as well as strengthening the services account of the balance of payments (Ninth Malaysia Plan, 2006–2010). In 2011, tourist arrivals increased by 137,128 to 24,714,324 compared to 24,577,196 in 2010, while receipts increased by RM1.8bil to RM58.3bil compared to RM56.5bil the previous year (The Star Online, 2012). Most tourist come from more than 80 countries but among the top 10 tourist markets for 2011

∗ Corresponding author. Tel.: +971 2 5015760.
E-mail addresses:, (S.Z. Ahmad), (M. Khan).
0278-4319/$ – see front matter © 2013 Elsevier Ltd. All rights reserved.

(in rank order) were Singapore (13,372,647), Indonesia (2,134,381), China (1,250,536), Australia (558,411), United Kingdom (403,940), and Japan...

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