Topics: Tourism, Heritage tourism, Government of India Pages: 6 (2075 words) Published: July 17, 2010
Q1.How might it be termed as Special Interest? Link your discussion to a number of standard definition e.g. Poon (1997). In earlier days meaning of tourism was basic but now a day’s scenario is totally changed now as discussed by poon (1993) interest of tourists has diverted from popular destinations to more specific and virgin locations to meet their individual needs. These tourists are more adventurous, more experienced, travel for fun, independent and with more cash in their accounts. Special interest tourism is new concept of tourism where there are additions in the type of tourism. Now days it is being created by different ideas and type of facility to the tourist etc. for example we can see medical tourism which is being promoted these days. There is a complete shift from older time to new time in tourism. Earlier it was simply tourism but now it has diversified field where there are many form of tourism that is called special interest tourism. Many author has defined this term in different ways, some of them are given below: Douglas has explained special interest tourism in his book as "A complex phenomenon characterized by flexible delivery, market segmentation and advances in technology affecting management and distribution.” (Douglas-2001). "The search for new experiences threatens current investment and provides alternative stresses on infrastructure like roads, transport systems, existing technology and accommodation, and access to sensitive natural locations. Both public and private sectors see problems with small-scale, personalized tourism traffic. " (Douglas-2001). Another author Douglas N.2001 has defined special interest tourism in different ways as per him special interest tourism can be defined as the provision of customized leisure and recreational experiences driven by the specific expressed interests of individual and group. As per poon,(1997)Special interest tourism activity includes wide variety urban, regional, well-established and newly emerging contexts. New tourism is a phenomenon of large scale packaging of non-standardized leisure service at competitive price to suit demands of tourism as well as the economic and socio¬environmental needs of destinations". Out of different form of special interest tourism Heritage tourism is one of them. Heritage tourism involves traveling of people to experience the places of historical values. It contains the old stories related to our history. It includes unique historic cultural and natural resources. Ref: - nationaltrust .org Author is taking heritage tourism for further discussion.

Question 2: - How according to Douglas (2001), might this product be described as being complex? For any country heritage tourism is very important. It is basic form of tourism. Maximum people travel to enjoy heritage – historical monuments, museums canals etc. so for any country from revenue generation point of view this form of tourism is very important. In India this form of tourism is having good importance but this type of tourism is not being promoted properly due to the negligence of the government. This kind of tourism is facing problem of destroying the heritage beauty of the destination. There are many reasons for this destruction some of them are lack of maintenance, immense increase in tourism, improper focus of government etc. Complexity term can be described as not easy. In this context too, if we see the heritage tourism it is really tough to create interest of tourist for a specific product where there are so many products. Author mean by the term complexity is promotional part of this kind of tourism. Heritage tourism is base model of tourism but now a days we have several option under special interest tourism, such as cultural, health, sports adventure etc.

For example: - there is a heritage in Agra called Fatehpur Sikri, its present position is very bad as most of the walls are required maintenance but due to large number of domestic and...

Bibliography: Douglas, N & Derret, R (2001), Special Interest Tourism, 2nd edition, John Wily & Sons, Singapore.
Richard, J (1996), Tourism Industry, 5th edition, Oxford Publishing, London
Sethi, P (1999), Heritage Tourism, 1 st edition, Anmol Publications, New Delhi
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