Preview

Tourism

Satisfactory Essays
Open Document
Open Document
514 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tourism
Tourism: Principles, Practices, Philosophies Part Five: Essentials of Tourism Research and Marketing

Learning Objectives
• Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied to a variety of travel products. • Be able to do market segmentation to plan a marketing program for the business you are most interested in. • Understand the principles of branding and examine their applicability to destination branding.

9th Edition - ©2003

Chapter 19: Tourism Marketing

Tourism: Principles, Practices, Philosophies Part Five: Essentials of Tourism Research and Marketing

Marketing Mix
The marketing mix is composed of every factor that influences the marketing effort.

1. Timing

6. Product

2. Brands
3. Packaging 4. Pricing

7. Image
8. Advertising 9. Selling

5. Channels of distribution

10. Public relations

9th Edition - ©2003

Chapter 19: Tourism Marketing

Tourism: Principles, Practices, Philosophies Part Five: Essentials of Tourism Research and Marketing

Product Life Cycle

9th Edition - ©2003

Chapter 19: Tourism Marketing

Tourism: Principles, Practices, Philosophies Part Five: Essentials of Tourism Research and Marketing

Factors that Influence Price Policies
1. Product quality 2. Product distinctiveness 3. Extent of the competition 4. Method of distribution 5. Character of the market 6. Cost of the product and service 7. Cost of distribution 8. Margin of profit desired 9. Seasonality 10. Special promotional prices 11. Psychological considerations

9th Edition - ©2003

Chapter 19: Tourism Marketing

Tourism: Principles, Practices, Philosophies Part Five: Essentials of Tourism Research and
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Ad-Lider case study
    • 276 Words
    • 2 Pages

    Ad-Lider case study

    It is important to know what color, size, shape and packaging customers prefer. One of the most important factors of launching a new product is the price. It’s important to find out how much the customers are willing to spend on the product. Some of the most important factors to be considered would include consumer preferences and consumer habits.…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Travel and Tourism
    • 1938 Words
    • 8 Pages

    Travel and Tourism

    Be able to select, cost and provide information for leisure holidays to meet the needs of customers…

    • 1938 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Travel and Tourism
    • 378 Words
    • 2 Pages

    Travel and Tourism

    Analyse the factors that contribute to an effective workplace, highlighting good practise from different travel and tourism organisations.…

    • 378 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Travel and Tourism
    • 2249 Words
    • 9 Pages

    Travel and Tourism

    Individual businesses must work in partnership with other organisations in order to be successful. Tourism is a very competitive and complex sector and many companies develop links with other businesses as a way of maximising profits. If for example Thomas cook didn’t work with other hotels, insurance companies, company picks up on arrival, Thomas cook wouldn’t make any profits, as customers wouldn’t want to book a holiday with a company who don’t take out insurance, which if an accident happened they would have thousands to pay with no compensation. Also if customers were to book with a company who didn’t book with certain hotels, you could end up anywhere without any information about it. Whereas if Thomas cook have interrelationships with hotels they are more likely to be safer and nicer hotels, meaning customers trust Thomas cook knowing the hotel is good one. This increases profit due to more repeat purchases.…

    • 2249 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Travel and Tourism
    • 3125 Words
    • 13 Pages

    Travel and Tourism

    Organisations develop a lot of aims to help them achieve their goals and mission statement; some of the marketing aims that…

    • 3125 Words
    • 13 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Travel and Tourism
    • 913 Words
    • 4 Pages

    Travel and Tourism

    M1: Choose at least 2 of your interrelationships from p3 and explain and compare them in detail.…

    • 913 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    travel and tourism
    • 1552 Words
    • 5 Pages

    travel and tourism

    Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.…

    • 1552 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Travel and Tourism
    • 2126 Words
    • 9 Pages

    Travel and Tourism

    You will learn how to use reference materials so that you can locate key destinations, gateways and geographical features. You will study the factors that contribute to the appeal of destinations, including the natural appeal, the location and access and the attractions to be found in a destination.…

    • 2126 Words
    • 9 Pages
    Good Essays
    Read More
  • Better Essays

    Travel and Tourism
    • 1603 Words
    • 7 Pages

    Travel and Tourism

    This assignment will include analyse of impacts that the technology has brought to the travel environment and retail operational practices.…

    • 1603 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Tourism
    • 628 Words
    • 3 Pages

    Tourism

    “…tourism should be defined conceptually as those aspects of leisure-time behaviour and their consequences which occur as a result of temporary trips away from the home environment and which are motivated exclusively by a concern for recreation matters.” (Heeley, 1980)…

    • 628 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Business Plan Sample Ict Boutique
    • 3951 Words
    • 16 Pages

    Business Plan Sample Ict Boutique

    Financials of the Business Chapter II Market Analysis A. Demand Analysis 1. The Market 2. Market segmentation 3. Survey Results and Analysis B. Competitors C. Competition Analysis D. Marketing Program Product Price Place Promotion Chapter III Products and Services A. Product Stage/Process 1. Production Process 2.…

    • 3951 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Tourism
    • 3981 Words
    • 16 Pages

    Tourism

    THE SWOT ANALYSIS OF THE TOURISM DESTINATION – CONCEPTUAL–METHODOLOGICAL ASPECTS. CASE STUDY: THE NORTHERN OLTENIA OR OLTENIA BENEATH THE MOUNTAIN…

    • 3981 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    tourism
    • 1006 Words
    • 3 Pages

    tourism

    As we know, 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event, festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia, Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia, the “Orang Utan”, the endangered species found in east Malaysia was used as a mascot and it named “Wira”. This year, 2014, Malaysia will celebrate its fourth Visit Malaysia year with the theme “Celebrating 1Malaysia Truly Asia” to reflect diversity in unity of all Malaysians and proboscis Monkey has been chosen as the mascot.…

    • 1006 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Cultural Tourism
    • 269 Words
    • 2 Pages

    Cultural Tourism

    Our country has the magnificent beauty of the Tubbataha Reef in Cagayancillo, Palawan, Puerto Princesa Subterranean River National Park in Palawan, Rice Terraces of the Philippine Cordilleras, Historic Center of Vigan in Ilocos Sur, and the Baroque Churches of the Philippines. The future of our country and world’s beauty is in our hands and protection.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Tourism
    • 1158 Words
    • 5 Pages

    Tourism

    The word “history” conjures up memories of high school and college days when students memorized dry facts and names that appeared to have no bearing on their day-to-day lives. But when it comes to learning everything about a chosen career field, reading about its history can serve some very important purposes. For example, the phrase “History always repeats itself” is not without some elements of truth. Let’s say someone has an idea that can improve his or her company’s standing in the market or bring more customers in the door. There is a good chance that another person in the past has already executed a similar idea. Knowing the history of what worked and what did not, and especially why, can save the grief of launching an idea that has already failed many times in the past. It can also inspire people to think of innovative ways to customize their ideas so that they will work. Another important reason to read up on industry history is to understand its trends. Unless an employee has years of experience in the industry, studying its history is the next best way to pick up…

    • 1158 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics