Tourism

Topics: Agra, Mughal Empire, Taj Mahal Pages: 21 (6380 words) Published: August 23, 2013
TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 6, Number 2, Autumn 2011, pp. 139-158 UDC: 338.48+640(050)

ECONOMIC POTENTIAL OF TOURISM: A CASE STUDY OF AGRA
Surabhi Srivastava University of Lucknow
Tourism in its broadest generic sense can do more to develop understanding among the people, provide jobs, create foreign exchange and raise living standards than any other economic force. India is world famous for the city of Taj -Agra. There are a number of other tourists attractions like Agra Fort, Itmad-uddaula's tomb, Bharatpur Sanctuary, Sikandara, Fatehpur Sikri etc which have equal historical and architectural significance but tourists are not aware of about all these places and monuments. The focus of this paper is on the economic benefits accruing to the state byway of tourist's arrivals to Agra. Though Agra receives maximum number of tourists but except Taj Mahal they are not aware about other monuments. This study will evaluate the reasons of lacking in economic benefits from tourism and also analyse the tourist’ problems facing at Agra. Key Words: Economic, Potential, Tourism, Agra, Taj Mahal. 1

JEL Classification: L83, M1, O1 INTRODUCTION Tourism is a field of human activity known to mankind from time immemorial. It cuts across barriers of caste, colour, creed and builds universal brotherhood. The world's oldest industry is also one of the largest and fastest growing industries today. In general terms travel is referred to any movement of one or more people from one point to another. There is not much difference between tourism and travel; in general both terms are used as synonyms (Nanthakumar et al, 2008). Many people believe that tourism is a service industry that takes care of visitors when they are away from home. Some restrict the definition of

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tourism by number of miles away from home, overnight stays in paid accommodations, or travel for the purpose of pleasure or leisure. Others think that travel and tourism should not even be referred to as an industry. Hunt and Layne (1991) acknowledge the problems of defining travel and tourism. They say that travel was the most accepted term until 1987 and that since that time tourism is the accepted term used to “singularly describe the activity of people taking trips away from home and the industry which has developed in response to this activity”. ROLE OF TOURISM IN ECONOMIC DEVELOPMENT Tourism today is one of the fastest growing industries throughout the world. A large number of developing countries today are aware of the economic potential benefit of tourism. The economic value of tourism to an economy is measured by its contribution to the national income, the earnings of foreign exchange, its contribution to the state revenues & the creation of employment The importance of earnings for developing countries is, however, much more felt than those for developed countries. Although tourism is sensitive to the level of economic activity in the tourist generating countries, it provides more stable earnings than being provided by primary products. Tourism is thus the most important source of income for many countries. For instance, newly emerging countries in such areas as the Caribbean depend very heavily on tourist income, which often represents the major part of the gross domestic product (GDP). Tourism as a source of income is not easy to measure, at least with any degree of accuracy, the reason being of the multiplier effect (Clarke et al, 2009; Brida et al, 2010; Rastegar, 2010). The flow of money generated by tourist spending multiplies as it passes through various sections of the economy through the operation of the multiplier effect (Dritsakis, 2008; Boopen, 2006). Tourism not only creates jobs but it also encourages growth in the primary and secondary sectors of industry. This is known as the multiplier effect which in...

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SUBMITTED: APR 2010 REVISION SUBMITTED: AUG 2010 2nd REVISION SUBMITTED: OCT 2010 ACCEPTED: NOV 2010 157
Surabhi Srivastava
REFEREED ANONYMOUSLY Surabhi Srivastava (surabhi3k@gmail.com) is Lecturer at the Sherwood College of Professional Management, University of Lucknow, Lucknow, India.
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