tour operator

Topics: Tourism, Internet, World Tourism Organization Pages: 29 (7306 words) Published: November 10, 2013
ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM
MARKETING PERSPECTIVE

Dr. Manoj Dixit
Reader
Department of Public Administration
University of Lucknow
Email: manojdixit23@gmail.com

Dr. Rakesh Belwal
Assistant Professor
Department of Management
Addis Ababa University
Addis Ababa (Ethiopia)
Email: rakesh_belwal@yahoo.com

Dr. Gurmeet Singh
Senior Lecturer
Department of Management & Public Administration
University of South Pacific
Fiji islands
Email: drgurmeetsingh@yahoo.com

1

ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM
MARKETING PERSPECTIVE
ABSTRACT
Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tourism products and services is growing day by day. The present paper has been written with the extensive research on contemporaneous data, websites and conference proceedings on tourism related aspects. Web survey, focused interviews have been used to elicit specific information for such qualitative analysis.The domain of Internet is increasing day by day. Tourism products, in particular, have yet to realize its complete advantage. Still, Internet has significantly benefited the bottom line of tourism organizations in terms of cost of converting as well as losing customers with pluses and minuses respectively. Keeping this in view, online tourism is all set to reengineer most of the processes supporting travel and tours as a whole. Organizational information systems and the Internet have resulted in new ways and methods of conducting business. Airlines, Travel Intermediaries and Hotel Industry as functional stakeholders in the tourism process are expected to gain in the process. There are certain challenges, reservations and hiccups concerning the access, adoption, growth, and implementation of the online technology in tourism. However, it’s very much in our hands to overcome the weaknesses by making optimum use of the technology.

Keywords: Online tourism, tourism industry, global trends, www, tourism marketing INTRODUCTION
Tourism is the world's largest civilian industry and accounts for nearly fourteen percent of the world's GDP (David J. Saunders: 2002). Its growth, economic significance and potential are phenomenal across the globe; although yet to be exploited to its maximum capacity. Directly or indirectly, it is all set to change business propositions in manufacturing as well as services sector. As a quasi-manufacturing activity, tourism is contributing immensely in terms of both earnings and employment across nations. The 2

multiplier effect makes it even more potent. Be it domestic or foreign in nature, its largesse to the target destinations helps not only economically but also in the evolution of civilized societies sharing a cosmopolitan ambience of culture. The advancement in Information Technology- particularly the arrival of the Internet - has further expanded the scope of tourism to global markets. Online tourism, as its natural corollary has emerged to occupy a central place in tourism marketing. Due to its sheer potential, online tourism has become a buzzword uttering out from almost every tongue that speaks of tourism. The present form of the Internet; particularly the World Wide Web has only been in existence since 1992 (Slevin, 2000) and there is only a decade’s time to draw any inferences out. Further, literature which examines internet and tourism has only recently emerged (Williams, Brascombe, Brenner, Marcussenn 1997; Buhails 2001). Although it is rapidly becoming a growing topic of research, the information on the websites seems to be the only rescue for the researchers. At the same time, it forewarns and forearms the marketers of tomorrow about its importance as future mode of acquiring information and purchase of tourism products and...

References: on
http://www.hotelmarketing.com, 2005 accessed on 2.1.2006
http://www.world-tourism.org/facts/menu.html
http://cyberatlas.internet.com/markets/retailing/article/ 0, 6061_482461, 00.html
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