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Cited: Kilbourne, Jean. “Two Ways a Woman Can Get Hurt: Advertising and Violence.” Rereading America:…
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In the article,”Two Ways A Woman Can Get Hurt”by Jean Kilbourne the author talks about how ads portray women and men in a way that damages society. Some of the ads with men advertising the author describes them as a betterer or date rapist as he is showing off the product. The authors says men are also encouraged to never take no for an answer and shows them the dominate one over women. The author talks in general how society looks at women needing to be more responsible and not being sloppy, but men on the other hand aren’t looked upon badly or judged if they are too drunk in public of make mistakes. The author talks about young girls that see other girls their ages being models that are skinny, they either try to be like them or afraid of…
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It is without a doubt that advertisement surrounds one’s life on a daily basis. According to Consumer Reports Website, the average American is exposed to 247 commercial messages each day. In the article “Two Ways a Woman Can Get Hurt” the author Jean Kilbourne strongly believes that advertising is one of the culprits behind the objectification and violence against women. Kilbourne points out that ads depict men and especially women as objects, which subliminally lead to violence but to compare the advertising and pornographic industries is an exaggeration in many ways.…
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In “Bros Before Hos”: The Guy Code, Michael Kimmel discusses the ways that today’s society expects guys (males between the ages of 16 and 26) to behave. He spends a lot of time on “Guy Code,” a list of values that all men are supposed to have that have been summarized by Robert Brannon, a social psychologist of the 1970s. The first rule is “No Sissy Stuff,” meaning that guys shouldn’t show their feelings, and if they do it is considered a sign of weakness. The second is “Be a Big Wheel,” an idea that masculinity is measured by wealth and power. The third, “Be a Sturdy Oak,” says that guys should be reliable in times of crisis. And the last, “Give ‘em Hell,” implies that men should always take risks and show aggression.…
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In “Two Ways a Woman Can get Hurt: Advertising and Violence,” the author Jean Kilbourne describes how advertising and violence is a big problem for women. Although her piece is a little scrambled, she tries to organize it with different types of advertisement. Women are seen as sex objects when it comes to advertising name brand products. Corporate representatives justify selling and marketing for a product by how a woman looks. Kilbourne explains how the media is a big influence on how men perceive women. Kilbourne tries to prove her point by bashing on advertising agencies and their motives to successfully sell a product. Kilbourne’s affirmation towards advertisements leaves you no doubt that she is against them.…
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In the 1999 film, “Tough Guise”, anti-violence educator, Jackson Katz, takes viewers through the penalties of violence, media, and the crisis in masculinity. He explains masculinity as a “mask” worn by men to shield vulnerability and hide their humanity. This “mask” has taken a lot forms but the one Katz argues to be the most important is what he refers to as the “tough guise”. First I will explain Katz’s analysis and argument about the nature of “tough guise”, then the many variables and social dynamics that sustain the “tough guise” over time; next, the various psychological and sociological consequences that result from the “tough guise”; and finally, I will describe how the “tough guise” is rooted in uncritical thinking.…
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An advertiser’s main goal is to make money by any means necessary. Therefore, it is no surprise that advertisements in the media today are preying upon young women’s insecurities and producing more and more advertisements that show how sex sells in the media. Throughout virtually any magazine or image in the media, a reader will find more women than men shown in the advertisements. Some of these advertisements include women interacting with men in a sexual manner, women wearing the slightest bit of clothing, if any, and women posing in provocative ways to sell a certain product. Virtually all of these advertisements and media images portray women who are extremely thin, sexy, and seductive in order to sell the products to either male or female consumers. Interestingly, the male consumer products that are advertised include women either being promiscuous with other women, or with men, while female consumer products only sometimes include men, yet nevertheless portray women seductively, beautifully, and in a way that appeals to men. The above collage helps showcase how advertisers use the idea that “sex sells” as a way to objectify women and hold them to the highest standards of beauty, thinness, and attractiveness to men, while simultaneously suggesting that in order for products to sell, women must sell the products in a sexual manner.…
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In Sharon Bird’s work, “Welcome to the Men’s Club: Homosociality and the Maintenance of Hegemonic Masculinity,” she explains what is homosociality and masculinity. Homosociality is when there are no sexual attractions held by men for members of their own sex. But according to Lipman-Blumen, homosociality promotes the distinction between men and women through segregation in social institutions. Not only that, Lipman says it also promotes the distinction of hegemonic masculinity and nonhegemonic masculinity between the opposing sexes. This leads to masculinity. Masculinity in Bird’s definition is divided into three different viewpoints, emotional detachment, competitiveness and the sexual objectification of women. Bird defines masculinity as being emotionally detached from all situations. For men to express feelings is to reveal vulnerabilities and weakness. It is not considered a social norm or socially acceptable to express emotion because emotion is associated with weakness and femininity. This results in men encouraging internalizing feelings and emotions to avoid being labeled as weak by their own male group. The second viewpoint of masculinity is competitiveness. Competition with other men demonstrates male dominance and masculinity. In Bird’s case, she reveals that men always compete to prove that they are better than the other person so they could become a higher rank in their hierarchy of masculinity. Those who do not compete are considered disadvantaged and weaker. Weakness is a trait that is considered associated with femininity. “A man risks a loss of status and self-esteem unless he competes” (Bird 128). The last viewpoint of masculinity, “sexual objectification of women,” is reviewed where male superiority is maintained. To maintain male superiority, men are expected to have less heteorosocial relationships and are expected to have more homosocial relationships. The reason for this is because Bird states that men should distance themselves from women.…
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Advertisements are an everyday part of our lives, whether we look at them subconsciously or consciously they influence us. Imagine how many ads you have seen in your lifetime and how they have affected you over time. “Two Way a Woman Can Get Hurt” by Jean Kilbourne is an article about how the objectification of women in advertising can lead to violence because ads shows a truth and this truth is that women are more likely to get abused. Jean Kilbourne successfully attempts to inform women that objectifying people in advertisement makes violence seem acceptable by using logos and pathos. However, her weakness is that she writes with too many hasty generalizations and also with some post hoc.…
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In our competitive world of business and products, the sale is the highest goal for the companies and the most effective so far tool to raise it is throughout the advertisement. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers. The industry consider an add as effective when brings to the sale of the product. Nevertheless, in the world where the potential financial resources of viewers are limited, the immediate sale of the product will only occur if a specific add win over tens or hundreds of others watched at the same day by the same viewer. Therefore, the advertisement must be original and appealing to be able to persuade the viewers to buying the product. Another problem for advertisement is the limited memory of the viewers. For that reason, the marketing people concentrate on creating images that will not be easily forgotten. If the add drew the attention of the viewer there is a big chance the product for gaining a prospective buyer. The easiest way to do that of is to link the product with the ideas that all people are familiar or the opposite: the ideas that will shock the viewers. Therefore, the sex and attributes of gender as well as violence are so widely used in a modern world of advertisement. The advertisement researchers know that neutral scenes do not stay in our memory as long as violence and sex scenes.…
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Never cry or show any emotion, when things happen take it like man, do not get mad, get even. These along with many other rules are makeup “the Guy Code” believed to shape what masculinity in American society. “’Bros before Hoes’: The Guy Code” by Michael Kimmel discusses a set of epigrams and analyzes American masculinity. These ideals of what is takes to be a “man” are often portrayed by hip-hop artists in today’s mainstream music industry.…
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Society needs to recognize the way it promotes masculinity. Instead of accepting a spectrum of gender expression, it promotes traditional ideas of masculinity based in strength and aggression. By doing so, society is thus lowering the self-esteem and opportunities of boys. Instead of following this idea, society needs to promote self-acceptance…
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“Friend stopped, stood still, and braed himself.. see I’m no chicken” (Katz 221). Male maturation is a very complex sophisticated process. In “How Boys Become Men” Jon Katz takes on the challenge and head ache of analyzing this process. He explains how learning one of the central ethics of the gender is experiencing pain rather than showing fear and emotion. We do so by taken on challenges because we feel obligated to in front of our friends in order to not look cowardly. How we demonstrate machismo and lack commitment, how we do whatever we can to fit into the society around us and are willing to do anything just to resemble coolness and absolutely no tolerability of getting pushed around. It called Guy Code, a set of ruthless, unspoken rules and every guy knows one, never show fear. Men are the worst when it comes to expressing any type of physical affection and a lot of it has to do with the way men are raised as children.…
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Jean Kilbourne explains the effects, especially on women, that sex in advertising contained. When ads contain sex involvement, they lead to trouble that includes rape, violence, and sexual assault. Also, she explains how these ads are sending wrong messages to men by making men think that it is normal to abuse, use violence against women and you can use women as sex object. It is clear through many advertisements we can see that men overpowers women and women are usually trapped by these men’s’ powers. Women are encouraged to solicit…
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The article “’Bros Before Hos’: The Guy Code” by Michael Kimmel, chronicles the negative perception that men have for the “weaker” man through a list of unwritten rules of men. It stated that this “guy code,” was or is, essentially, what defined masculinity. Many descriptions of weakness include homophobic words like “faggot” and “gay.” Words that pertain more to women, like “pussy” or “mama’s boy,” are also used as an insult to describe a man’s weakness. This is because of the low status that men had been taught throughout the years. Masculinity, Kimmel says, is attributed through peers, male figures in their lives, and a “hard-wired” definition of what being man means. Once a man steps outside of those lines, the risk is looking being emasculated.…
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