Total Quality Management Dalda Food (Pvt) Ltd

Topics: Olive oil, Palm oil / Pages: 11 (2637 words) / Published: Nov 2nd, 2012
Executive summary:
We have selected Dalda because we are seeing Dalda in our houses from the time we have opened our eyes, but now some of our group members mother has stopped to use Dalda because of its quality, and an interview of Dalda’s manager appeared on the pages of Aurora, about “Why Dalda is losing its position?” and these are the main reasons which forced us to select it for our project
Chapter 1:
Introduction:
History:
The Dalda story has its origins in the early part of the last century, when Dutch traders brought hydrogenated vegetable fat to India. It soon became such a popular cooking medium that it was considered commercially viable to set up a local manufacturing plant. In the early 1930’s Hindustan Vansapati Manufacturing Company established a factory at Sewri, in what is today’s Greater Mumbai. In 1937, the Dalda brand was established to sell Vansapati.
The Dalda name has Dutch roots. It was imported by a Dutch company, Dada & Co. In the early 1930’s when Hindustan Vansapati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vansapati locally, Dada & Co, insisted that the branded product should reflect their name. Hindustan Lever, in a bid to establish their ownership of the brand managed to prevail and introduced the ‘L’ for Lever into the name. The production and marketing of this new cooking medium was so successful that before long Dalda became a household name.
Dalda became a household name and the yellow tin with the green palm tree was a familiar site in every Pakistani kitchen. The brand was so well established that soon Dalda and Vansapati were established as interchangeable names for the same product. The green date palm came to symbolize purity and Dalda was identified as a cooking medium that preserved the original pure taste of the food.
Dalda is a brand established in pre-partition days by Hindustan Lever. Unilever continued with the brand name of Dalda in Pakistan in 1947.
Dalda is the largest

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