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Total Quality Management

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Total Quality Management
Total Quality Management – Assignment 1

“It is not necessary to change, survival is not mandatory”
Evaluate the key developments in Total quality management within the context of changing business requirements.

WE Deming was a quality guru of the 20th century. Deming was of the belief that if companies constantly measured and improved their processes, they would achieve higher quality and also higher productivity.

I believe from this quote Deming is implying that success is not always guaranteed and that companies which are successful today, may not be successful in the future.
Over time the business environment will change. Changes in technology, consumer changes and increased competition will ultimately affect the way a company performs. “In todays global competitive marketplace the demands of customers are ever increasing as they require improved quality of products and services” B.G. Dale, A. van der Wiele and J.D. van Iwaarden, (2007).

Companies need to continuously improve all business activities, focusing on “customer satisfaction throughout the entire organisation” B.G. Dale, A. van der Wiele and J.D. van Iwaarden, (2007). This is the main way in which companies can confront competition and threats to their business. This is the reason why quality is monitored and continuously improved in organisations as a way to survive in the ever changing and competitive business environment. By doing this companies will gain a competitive edge.

There are many companies who used to be high up in the rankings and at the top of their game, and are now struggling to survive due to not monitoring their overall quality and processes correctly. Company’s like Kodak, Oasis Hong Kong airlines and Blockbuster are examples of this. Companies can not rely on their current success to keep them going and must continuously improve and adapt or their success will be lost or even worse, not survive at all.

Quality is now a familiar word known to most people,

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