Top10 Best Of Marketing 2014 Copy

Satisfactory Essays
Giles Deacon
Marketing > Strategy & Insight > Communications Strategy

WGSN's most-accessed reports from 2014 act as a reminder of the year that was, and a point of reflection for the year ahead in marketing. Our series on social media case studies continued at full steam, while social commerce was the big trend for brands in this space, proving strategies are more about ROI than ever before. There’s also the use of #selfies in marketing, not to mention award-winning campaigns from major events held this year including the Winter Olympics, the FIFA World Cup, and the Cannes Lions International Festival of Creativity. Find inspiration for new campaigns in the visual trends for both S/S 14 and A/W 14, or explore how to maximise the impact of catwalk show's with a round-up of the winning digital initiatives from the past season. Surprising topics include wearable technology, beacons and privacy becoming a focus for marketers.

Burberry

Vans

Marketing > Strategy & Insight > Communications Strategy

Uniteu

Tommy Hilfiger

Burberry

Michael Kors

With social media teams becoming increasingly sophisticated in their approach to content deployment across channels, analysis of who is doing it well continued throughout 2014.
Anchored by a monthly series of social media case studies, we highlighted the success of brands including Lululemon, Vans, Michael Kors and Bonobos. These reports break down exactly what is being achieved across each platform and how, providing a clear and concise rundown of tips. We also introduced a series specifically for China, with insights from brands including Burberry and Coach. Look out for more of these in 2015 as we focus on the importance of WeChat, Weibo and more.
Bonobos

Marketing > Strategy & Insight > Communications Strategy

OOTD Magazine

Kendall Jenner

Twitter

With the word ‘selfie’ having gained entry into The Oxford English Dictionary in November 2013, it came as no surprise to see them centre-stage in social marketing

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