Top ten business franchise

Topics: Franchising, Convenience store, Dunkin' Donuts Pages: 8 (2768 words) Published: September 25, 2014

ASSIGNMENT IN BUSINESS FRANCHISING

Top International Franchises
Top National Franchises

Submitted by:
GERARD ANDREI B. DEINLA
BSBA MARKETING MANAGEMENT

Submitted to:
DR. EDITH S. BUNUAN
PROFESSOR IN BUSINESS FRANCHISING

Top 10 International Franchises of 2014
The results of Entrepreneur's 35th annual Franchise 500 confirm that franchising continues to rebound, with these top 10 franchises leading the way. Here we highlight their success strategies and plans for the upcoming year.  1Anytime Fitness

Some 50.2 million Americans belonged to health clubs in 2012, according to the International Health, Racquet & Sportsclub Association. Today, about 1.9 million are Anytime Fitness members--a huge piece of the pie that's getting bigger every year. And it's safe to say that the 24-hour gym's clients, employees and franchisees are among the most enthusiastic people in the fitness industry. That's because the roughly 2,500 anytime clubs focus on people and culture. The company carefully selects its employees and treats them well, committed to the idea that a workplace should develop and challenge, not be stagnant or boring. Clients, meanwhile, appreciate the convenience of 24-hour accessibility to the small gyms--typically 2,500 to 5,000 square feet--whose staff and personal trainers take an interest and encourage them to push themselves. 2Hampton Hotels

Consider Hampton the U.S. ambassador of the hotel business. The company, which counts more than 1,900 units worldwide, has become the hallmark of American friendliness, cleanliness and convenience in the value-price hotel sector, offering free Wi-Fi, hot breakfast and an audacious money-back guarantee. During the recession, when business travelers traded down and vacationers were looking for strong value, Hampton seized the opportunity to draw them in. And many of those customers never left. But most exciting is the brand's international extension, Hampton by Hilton, which is taking American hospitality to places it has never gone before. Last year, Hamptons opened in Poland, Russia, the Netherlands and Romania, in addition to setting up locations in 14 U.S. states. 3Subway

2013 brought several milestones to Subway. Most important, the sandwich empire passed the 40,000-store mark in August, making it the largest restaurant chain in the world. Additionally, international growth outstripped U.S. sales: Subway added 1,600-plus international locations last year--including its first stores in Kenya, Djibouti and Estonia. The company also added 883 units at home, about 43 percent of which went into nontraditional locations like colleges, airports and healthcare facilities--an initiative that has helped its growth domestically, even as it reaches saturation levels. At the same time, Subway continued to push into the breakfast market, offering what it contends is a more healthful alternative to the morning menus at other fast-food concepts. 4Supercuts

A couple of years ago Supercuts, one of the value-based lines in the Regis hair-salon empire, rebuilt its franchising program, bringing on new executives, new recruitment tactics and a new energy to expand the 2,300-unit chain. Now the brand is seeing results: In 2010 it signed up just 15 new franchisees; in 2013 it recruited more than 120. Supercuts has been successful in targeting multiunit franchisees, helping them open units more quickly. Since stores are run by managers, and owners don't need to be stylists themselves, Supercuts is actively recruiting business-savvy franchisees who may not be interested in day-to-day operations. But Supercuts isn't in the top 10 just because it's good at selling units. The franchise sets itself apart from other concepts through its outstanding training program, with 85 full-time trainers who travel from unit to unit, sharpening employees' technical and customer-service skills. 5Jimmy John's Gourmet Sandwiches

It may seem like Jimmy John's stores popped...


References: SOURCES
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Daley, J. (2014, January 6). Retrieved June 28, 2014, from Entrepreneur: http://www.entrepreneur.com/slideshow/230384
PFA, P. F. (2014, June 26). Top Philippine Business Franchise. (G. Deinla, Interviewer)
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