It is possibly the breadth of content that users are habituated to sharing on social networks that leads them to push content there more frequently. It is easier to post to, for example, Facebook with a link, thought, picture or video indiscriminately, than it is to find specific visual content in the right format, suitable for the persona a user has created on a photo sharing network like Instagram.
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Figure 1: The top 10 most popular social or media networks visited by PC users in February 2014, by Mintel social or media classification, May 2014 Abbreviations
Figure 2: Total unique PC visitors to the top 10 social networking and media sites by unique monthly visitors, March 2011, March 2012, March 2013 and February 2014 Market factors
Big services are focusing on messaging activity
User growth is slowing for established social sites
Added focus on privacy across the market
Companies and products
Figure 3: Share of total unique visitors to the top 10 most visited social or media sites in the UK, March 2011, March 2012, March 2013 and February 2014
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Social and media networks used
Figure 4: Social and media networks used by consumers, February 2014 Frequency of usage of social and media networks
Figure 5: Frequency of usage of social and media networks, February 2014 Activities carried out on social and media networks
Figure 6: Consumer uses for social and media networks, February 2014 Interactions with brands and products on networks
Figure 7: Interaction with brands and products on social or media networks, February 2014 Figure 8: Networks on which consumers carried out activities, February 2014 Use...
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