Top Report-Oral Care - US - May 2014-Market Growth, Trends and Opportunities

Topics: Household income in the United States, Dental implant, Marketing Pages: 3 (454 words) Published: May 25, 2014
Oral care sales are expected to grow modestly into 2018. However, there are ways for companies and brands to accelerate sales growth, which include influencing consumers to adopt more complex oral care routines, provide better outreach to underserved consumer segments, and grow toothbrush sales.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US retail sales and fan chart forecast of oral care products, at current prices, 2008-18 Market factors
Consumers still want to save money despite economic outlook
Many consumers don’t have dental insurance or access to dental services Segment performance
Figure 2: Total US retail sales and forecast of oral care products, by segment, at current prices, 2010-15 Market players
Figure 3: Share of MULO sales of oral care products, by leading companies, 2013 The consumer
Toothpaste and manual toothbrushes enjoy highest household penetration Figure 4: Usage of oral care products, November 2012-December 2013 Consumers try to stick with name brands
Figure 5: Brand and private label preferences, February 2014 “Nice to have” product benefits can differentiate products on shelf A number of consumers not going to the dentist often enough
Figure 6: Attitudes concerning the dentist, February 2014
What we think

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Issues and Insights

Influence consumers to adopt more complex oral care routines The issues
The implications
Better outreach to underserved consumer segments
The issues
The implications
Grow toothbrush sales
The issues
The implications

Trend Application

Trend: Non-Standard Society
Trend: Guiding Choice
Trend: Mood to Order...
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