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Top-Notch Food Vendors Executive Summary

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Top-Notch Food Vendors Executive Summary
Top-Notch Food Vendors:
Frisky Fish Tacos
Michelle Meeks
MAR3023
April 19, 2014

Executive Summary
Top-Notch Food Vendors is providing its customers with a wide selection of high-quality fresh dishes that are unique and pleasing in presentation. They seek to fulfill the benefits that are important to their customers; such as selection, accessibility, customer service, and competitive pricing. Across the US, food trucks have become a viable market segment with significant competitive advantages relative to quick serve, fast food and take-out food vendors. There has been an explosive growth in the food truck industry and research has shown that it will continue to grow; forecasting to generate about $2.7 billion in revenue by 2017. Top-Notch Food Vendors’ marketing strategy is to emphasize the quality and convenience of their products. They aim for the customers to be able to taste the quality and freshness of their product in every bite. The management of Top-Notch Food Vendors consists of owners Michelle Meeks and Artie Olson. Michelle has extensive experience in the restaurant industry while Artie has worked in sales for …show more content…
The Frisky Fish Tacos truck will supply such items as specialty fish tacos and pizzas, taco nachos, veggie burritos, and side dishes like rice and beans or a grilled fiery corn on the cob. The taco truck will be painted in lime green with white and grey accent and the truck name will be in orange outlined in purple. Research shows that these colors will attract customers and provide them with a warm, inviting, energetic, and fun feeling. The menu items for Frisky Fish Tacos will be given unique names that consumers enjoy — Bombora Taco, Bombin’ Burrito. Over the next five years, Top-Notch Food Vendors plans to expand its mobile services to include mobile catering and a new food truck that specializes in bar-b-q with original menu
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