Top Advertising Agencies in South Africa

Topics: Advertising, Public relations, South Africa Pages: 15 (3329 words) Published: August 23, 2013
Top Advertising Companies In South Africa

1) Ogilvy & Mather South Africa
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy & Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy & Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy & Mather is the leader in the industry, focused on building and transforming brands. For more than 50 years, O&M South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft, and we continue to live by our founders credo of “We sell, or else”.on

Portfolio: http://www.ogilvy.co.za/2013/07/audi-audia3exchange-case-study/

Why? I Think the fact that they shave been in the business for so long, and handle major accounts and have won numerous awards time and time again proves to be good at what they do. They are the best leaders in the industry, they have worked with big brands and have the best adverts.

Favourite ads: halls: klein Kimmie, VW closer,cudberry diary milk, lunch bar Tumi commercial, castle

Ogilvy 2012 Cannes Awards List:
* Gold: South African Breweries, Carling Black Label, Be the coach, in Branded Entertainment: Best use or integration of experiential events (CPT) * Silver: South African Breweries, Carling Black Label, Be the coach, in Mobile: Best integrated campaign led by mobile (South Africa’s first Lion in mobile) (CPT) * Silver: Volkswagen, BlueMotion, in Media: Best use of print media (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Direct Response Digital: Mobile marketing (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Public Relations Technique: Best use of sponsorship (CPT) * Bronze: Volkswagen, BlueMotion, in Direct Response Print or Standard Outdoor, including Inserts (CPT) * Bronze: Kraft, Stimorol TasteTwist, Choir, in Radio: Best use of music and/or sound design (CPT) * Bronze (Campaign): Public Heatlth and Safety, Public Awareness Messages, Greenpeace (JHB)

CONTACT
Johannesburg:
The Brand Building 15 Sloane Street
Bryanston 2152 Johannesburg
Private Bag X33 Bryanston 2021
johannesburg@ogilvy.co.za
+27 11 709 6600

Cape Town:
41 Sir Lowry Road
Woodstock, Cape Town, 8000
PO Box 1142, Cape Towncapetown@ogilvy.co.za
+27 21 467 1000

Durban:
76 Mahatma Gandhi Road
Durban, 4001
PO Box 2424, Durban, 4000durban@ogilvy.co.za
+27 31 334 5600

2) The Jupiter Drawing Room (South Africa)

Jupiter (Johannesburg) was founded by Renee Silverstone and Graham Warsop in 1989. The two grew the business from a small boutique advertising agency into one of South Africa’s largest advertising groups.  Jupiter (Johannesburg) is headed up by Jerry Mpufane and has been successfully structured to handle a diverse number of accounts and accommodate the need for agile implementation of high-end creative work. Its business units are multi-skilled and cross-functional to ensure faster turnaround times and proactive problem solving, meaning it is a creative, beyond-the-line communications brand. 

Why? I believe they are in this Rank because they have created great advertisement, they have been ranked second best advertising firm in 2011 after Ogilivy & Mothers. And they too work with major brands....
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