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Toothpaste: Packaging and Labeling

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Toothpaste: Packaging and Labeling
MINOR PROJECT REPORT ON
INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY

SUBMITTED TO: SUBMITTED BY:
Mr. Paramveer Singh Ashish Garg
(LECTURER) BBA (B&I), III -SEM ROLL NO- 01121201810

MAHARAJA SURAJMAL INSTITUTE
RECOGNISED BY UGC, U/S 2 (F)
(AFFILATED TO GURU GOBIND SINGH
INDRAPRASTHA UNIVERSITY)
C-4, JANAKPURI, NEW DELHI – 110058 CERTIFICATE

This is to certify that the project entitled “INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY” prepared by Ashish Garg has been completed under my guidance and I am contended with the work carried out by him.

The project was successfully carried out by Ashish Garg in partial fulfillment of the Bachelor of Business Administration (BBA), IIIrd Semester, required to the award of degree of BBA from Guru Gobind Singh Indraprastha University

Project Guide
_____________

Mr. Paramveer Singh
Lecturer
(Department of Business Administration)
ACKNOWLEDGEMENT

I acknowledge with gratitude and appreciation, my indebtedness to my mentor & guide, Mr. Paramveer Singh for allowing me to work on a very intrinsic part of Toothpaste Industry, “INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY”.

I also thank him for the ideas and basic concepts he delivered and shared with me, as they helped me a lot in accomplishing this project of mine. It gave me enormous gratification to articulate my thankfulness and heart full sense of indebtedness to my dearest friend, Apurv Ranjan, Bragadesh Vishwanathan & my sister Anshika Garg.


Bibliography: 3. William A Cohen, The Practice of Marketing Management - Analysis, Planning, and Implementation, MacMillan Publishing Company, 9th Edition, 1998. 4
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