Preview

Tony Tan Story

Satisfactory Essays
Open Document
Open Document
305 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tony Tan Story
Tony Tan Caktiong (simplified Chinese: 陈觉中; traditional Chinese: 陳覺中; pinyin: Chén Juézhōng) is a Chinese Filipino entrepreneur and the founder and current Chairman and Chief Executive Officer of the Filipino fast food chain Jollibee. He attended high school at Chiang Kai Shek College and graduated from the University of Santo Tomas with a degree in chemical engineering. Tan had initially planned an ice cream parlor when he founded Jollibee, then added dishes such as hamburgers, french fries, and fried chicken.
On 8 July 2008, Tan was elected board director of Philippine Long Distance Telephone Co. (PLDT)'s 11-member board, replacing Ma. Lourdes Rausa-Chan. He is also an independent director of First Gen Corp.[1] Tan also top billed the World Intellectual Property Organization (WIPO) video documentaries.[2] The WIPO webcast page featured personalities chosen from the 184 member states.[3]
Jollibee
Tan founded the fast food chain Jollibee in 1978, after having started it as an ice cream parlor in 1975.[4] Jollibee became a household name in the Philippines even though it went head to head against fast food giant McDonald's.[5] Through expansion and acquisitions of Greenwich Pizza [4] Corp. in 1994 enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for P384 million in cash.,[6] Chowking in 2000 [7][8] and Hongzhuangyuan in 2007,[9] he has turned it into one of the largest fast-food chains in the world. As of August 2008, Tan's Jollibee has a total of 1,480 stores worldwide including Jollibee, Red Ribbon, Chowking, Greenwich, Manong Pepe's, Mang Inasal and Tita Frita's Uling

You May Also Find These Documents Helpful

  • Good Essays

    Tony Costa Case Studies

    • 710 Words
    • 3 Pages

    Antone Charles Costa or Tony Costa better known as the Cape Cod murder, was a carpenter who killed in the town of Truro, MA. Costa was born in Provincetown, Massachusetts on August 2nd, 1944. Tony Costa received a high school diploma but never went to college after. Tony was an only child while growing up. While he was an infant his dad was killed in World War II during combat. When Costa was 7 years old he told his mother that “a man” was entering his room at night and identified this man as his father through a photo.…

    • 710 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In 1983, Jimmy John Liautaud perfected his award-winning bread and opened up his first Jimmy John’s restaurant. Jimmy John did not have a lot of money to start out his company and he was even unable to pay for an ice machine in his restaurant. His goal to expand the restaurant was to go around sampling his sandwiches and letting customers know about his cheap prices and that he delivered. This is still something the company is prided on today. “What makes Jimmy John's different from the rest is that it's honest, it's damn good, it's damn fast, at a decent price!” (Jimmy John’s) Although there is not a reliable source I have been told about the story relating Jimmy John’s, Erbert & Gerbert’s, and Milio’s. Milio’s is not as big of a success as the other two but if you were to compare Jimmy John’s and Erbert and Gerbert’s menus, there are a lot of similarities. The reason is that they are all cousins of Jimmy John Liautaud. The rumor is that Jimmy John was trying to help out his cousins by opening up a franchise for them to run of his store and they took the recipes and opened up their own stores.…

    • 1246 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Jollibee Case

    • 2212 Words
    • 9 Pages

    Jollibee was able to build its dominant position in fast food in the Philippines for a number of reasons. The company had its roots in the food industry in the Philippines early on with the ice cream business, so the entry barrier into fast food was very low. It was a smooth transition from being ice cream only to fast food after the oil crisis in 1977. This transition was also aided by using a recipe that was developed in the Philippines and was appealing to the markets that were serviced by Jollibee’s. This would eventually be a contributing factor in the competitive advantage Jollibee held over McDonald’s in it’s the Philippins. Jollibee also built itself around the solid foundation of the “Five F’s”. Friendliness, flavorful food, fun atmosphere, flexibility and focus on families summed up Jollibee’s philosophy and allowed for Jollibee to become a recognizable brand throughout the Philippines. The operations and marketing strategies employed by the company can be credited with establishing a dominant position through the previously mentioned actions.…

    • 2212 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Jollibee Foods

    • 387 Words
    • 2 Pages

    Jollibee’s success in its home market developed as a result of its ability to better meet the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983, Jollibee was still able to deliver a product that both cheaper and better tasting than that of McDonald’s.…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    The Nike Case

    • 3513 Words
    • 15 Pages

    Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippinesbased hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee 's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong…

    • 3513 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Towards the end of the story (in part four), Silko introduces the image of sand several times. The setting is indeed taking place where there is abundant sand and for Silko it is a part of the story. In order for one to see how sand plays a role in the story, its physical properties must be presented first. Sand is a solid granular substance comprised of tiny particles or grains. Its composition is based on rock and minerals and is variable depending on the local conditions. It is also present in various areas such as beneath the ocean or the desert.…

    • 507 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    How was Jollibee able to build its dominant position in the fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald's in its home market?…

    • 735 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and his family began as a two-branch ice cream parlor in 1975 at Cubao offering hot meals and sandwiches. The original company name was Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. It was incorporated by a 100% Filipino company 1978 with seven outlets to explore the possibilities of a hamburger concept. In 1979, the Spaghetti Special was introduced. In 1980, the first TV commercial was launced by Jollibee, Chickenjoy and French Fries are launched and it is the introduction of…

    • 553 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Jollibee

    • 5268 Words
    • 22 Pages

    Jollibee Food Corporation is the epitome of entrepreneurial success in the Philippines. What started as an ice cream parlor had spawned into a national brand that even the likes of McDonalds cannot top. At present, Jollibee has established a global presence with the opening of stores in countries such as the US, Hongkong, Guam, Brunei and Vietnam, just to name a few.…

    • 5268 Words
    • 22 Pages
    Good Essays
  • Satisfactory Essays

    Founded First Pacific Company Limited in 1981 and has been its Managing Director and Chief Executive Officer since June 3, 2003. Mr. Pangilinan has been the Chief Executive Officer and President of Manila Electric Co. (a/k/a Meralco) of Metro Pacific Investments Corp. since July 1, 2010. He has been the Chief Executive Officer of Philex Mining Corp., since December 2009 and Chairman since June 2009. He previously served as Managing Director at First Pacific Company until 1999 and Executive Chairman from February 1999 to June 2003. Mr. Pangilinan served as the Chief Executive Officer and President of Philippine Long Distance Telephone Company from November 1998 to February 19, 2004. He served as the Chief Executive Officer and President of Metro Pacific Investments Corporation from December 2001 to May 2003. He served as the President of Fort Bonifacio Development Corporation. He also worked in the Philippines and Hong Kong for PHINMA Group, Bancom International Limited and American Express Bank. He served as a Governor of Philippine Stock Exchange. He has been the Chairman of Digital Telecommunications Phils Inc., since October 26, 2011. Mr. Pangilinan has been the Chairman of Philippine Long Distance Telephone Company since February 19, 2004. He has been the Chairman of Metro Pacific Tollways Corp., since November 12, 2008. He serves as the Chairman of SPi Global Holdings, Inc. He serves as the Chairman of Metro Pacific Tollways Development Corporation. He has been the Chairman of Metro Pacific Investments Corp., since June 2003. He has been the Chairman of Maynilad Water Services, Inc. since January 1, 2007. He serves as the Chairman of Mabuhay Satellite, Infocom and Landco Pacific Corporation. He serves as the Chairman of the Board of Medical Doctors Inc. He has been the Chairman of Metro Pacific Resources Inc., since November 12, 2008. He serves as the Chairman of The Board at Riverside Medical Center Inc. Smart Communications, Inc. He…

    • 799 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Jollibee Case Study

    • 977 Words
    • 4 Pages

    Jollibee started in 1975 as an ice cream parlor, Mr. Tony Tan the young Chinese entrepreneur had an idea of putting up a business together with his two brothers and the financial backing of his father. In January 1978, the ice cream parlor evolved into fast food chain, the Jollibee Foods Corporation. At that time McDonald’s was making waves in the United States and Mr. Tan added the famous hamburger and hotdog sandwiches to keep up with the changing taste and lifestyle of customers. Jollibee became the fast-food place to go to with its uniquely- flavored Filipino burgers, chicken and sweetish spaghetti.…

    • 977 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Andrew L. Tan Story

    • 1066 Words
    • 5 Pages

    MANILA,(STAR) By Wilson Lee Flores - One of the most inspiring new “rags-to-riches” billionaires of Southeast Asia is Andrew Tan of Alliance Global Group, Inc., the new multi-billion peso holding company for his three major businesses – condominium-developer Megaworld, the world’s biggest brandy producer Emperador Distillers, Inc. and a HUGE percentage on shareholdings in the nationwide Philippine franchise of McDonald’s fastfood chain.…

    • 1066 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Jolibee

    • 890 Words
    • 4 Pages

    McDonald’s becomes famous in Indonesia because operational efficiency, excellence service, and also creative marketing strategy. McDonald’s provide 24 hours services, delivery services, and give some toys for kids when buy their product. This situation contrast in Phillipines. In 1975, Tony Tan Caktiong and his brothers opened an ice cream store which grew to burgers and other fast food. Although imitated United States kinds of menu, he developed their own brand named jollibee. Jollibee has many achievement. In 1981, Jollibee entered the list of the top 1,000 corporations. In 1984, it was the top 500 list and dominated local fast food market.…

    • 890 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    hello

    • 2950 Words
    • 10 Pages

    Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and his family began as a two-branch ice cream parlor in 1975 at Cubao offering hot meals and sandwiches. The original company name was Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Their success is phenomenon. Fast food popularity begins 1960’s and the pioneers of this are Ray Kroc – McDonalds and Colonel Sanders – Kentucky Fried Chicken (KFC). They have the concept of Serve time constrained customers, good quality food, clean dining environment, having a low price and give convenience to the customer.…

    • 2950 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Jollibee

    • 1163 Words
    • 5 Pages

    2. Tony Kitcher was quite ambitious to increase the pace of international expansion. In two years, Jollibee had entered 8 new national markets and opened 18 new stores. Kitcher’s strategy was based on “targeting expats” and “planting the flag.”…

    • 1163 Words
    • 5 Pages
    Good Essays

Related Topics