Toni S Business Plan
Programme
Bsc. Professional Accounting
Module name
Commercial Awareness
Schedule Term
September 2013
Student Reference Number (SRN)
1037800
Report/Assignment Title
Business Plan
Date of Submission
08/01/2014
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP Business School. The word count, excluding contents table, bibliography and appendices, is 1500 words.
Student Reference Number: 1037800 Date:08/01/2014
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes.
BPP Business School
TONI’S COFFEE EMPORIUM BUSINESS PLAN
Table of Contents
1. Executive Summary ……………………………………………. 4
2. Mission Statement ……………………………………….............. 4
3. Market and Competitor Analysis ………………………………... 4-7
4. Sales and Marketing Plan ……………………………………….. 7-9
5. References ……….…………………………………………….. 10
1. Executive Summary
Toni’s coffee emporium is a business established a year ago serving its customers with the best brewed coffees, home-made cakes and biscuit with the best local ingredients as well as free books that its patrons can read to enjoy their visit. The business will capitalize on its proximity to the train station, central shopping precinct, cinema complex attracting customers the best way we can and also, building a core group of repeat customers from the nearby university campus.
The aim for the business is to serve all the various customers who have cause to use this part of Kingston with friendly service and products of consistently high quality.
Toni’s coffee emporium, owned by two partners; Toni Taylor whom has previously worked as a customer service manager
Bsc. Professional Accounting
Module name
Commercial Awareness
Schedule Term
September 2013
Student Reference Number (SRN)
1037800
Report/Assignment Title
Business Plan
Date of Submission
08/01/2014
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP Business School. The word count, excluding contents table, bibliography and appendices, is 1500 words.
Student Reference Number: 1037800 Date:08/01/2014
By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes.
BPP Business School
TONI’S COFFEE EMPORIUM BUSINESS PLAN
Table of Contents
1. Executive Summary ……………………………………………. 4
2. Mission Statement ……………………………………….............. 4
3. Market and Competitor Analysis ………………………………... 4-7
4. Sales and Marketing Plan ……………………………………….. 7-9
5. References ……….…………………………………………….. 10
1. Executive Summary
Toni’s coffee emporium is a business established a year ago serving its customers with the best brewed coffees, home-made cakes and biscuit with the best local ingredients as well as free books that its patrons can read to enjoy their visit. The business will capitalize on its proximity to the train station, central shopping precinct, cinema complex attracting customers the best way we can and also, building a core group of repeat customers from the nearby university campus.
The aim for the business is to serve all the various customers who have cause to use this part of Kingston with friendly service and products of consistently high quality.
Toni’s coffee emporium, owned by two partners; Toni Taylor whom has previously worked as a customer service manager
References: Bplans, 2010. Java culture shop business plan.[online] Available at: www.bplans.co.uk [Assessed 11th December 2013] Bplans, 2010. Café bistro coffeehouse business plan.[online] Available at: www.bplans.co.uk [Assessed 14th December 2013] Bplans, 2010. Coffee kiosk business plan.[online] Available at: www.bplans.co.uk [Assessed 15th December 2013]