Tong Tong Gp Assignment2

GLOBAL PROJECT
A RESEARCH PROPOSAL PLAN
Huawei Investment & Holding Co., Ltd.

Ms L. Rietberg-Chew
By Tong Tong,
University of Applied Sciences Utrecht
Utrecht, 10 oct 2014
Abstract
Huawei has become one of the largest telecom providers, and a technology plan solution company in the world. In this paper, we are going to discuss about the global giant by customer analysis and market strategy from the perspectives of Porter’s Genetic Strategy and other strategies that are concluded by ourselves, including the global strategy, customer-centric strategy and international partnership strategy. Besides, after analyzing the statistics from annual report we summary the position in the international market and market segmentations. At last, Marketing Method will be talked about, including the 4P (product, price, promotion and place)
Table of Content
Abstract I
Contents II
1. Analysis on Customers 1
1.1 Value Proposition 1
1.2 The Size of Market 1
1.3 The Customers and the Need 2
1.4 Target Groups 3
1.5 The Segements 3
2. Market strategy 5
2.1 Global Strategy ..5
2.2 Customer-Centric strategy (Go-to-market Strategy) 6
2.3 International Partnership Strategy 6
2.4 Porter’s Genetic Strategy 6
3. Segmentation and Positioning 8
4. The marketing mix.......................................................................................................................10
4.1 Product Decision................................................................................................................10
4.2 Pricing Mix........................................................................................................................10
4.3 Promotional Mix................................................................................................................10
4.4 Place Mix 11
5. Conclusion 12
Reference 13
Appendix..........................................................................................................................................15

1. Analysis on