toms shoes
Toms Shoes
TOMS could mean "Trade Order Management System", since this shoe company gives one pair of shoes to needy children for each pair bought, in a one-on-one scale.
History of TOMS shoes Inventor
TOMS founder, owner and chief shoe-giver Blake Mycoskie is making a lofty promise to both customers and critics: By the end of 2015, TOMS will produce one-third of all the shoes it donates in the countries that are the the focus of its giveaway programs.
Blake Mycoskie stumbled on a goldmine when he came up with a business model industry experts have dubbed as philanthropic capitalism.
Unlike most non-profit charities, TOMS shoes is a highly monetary-driven business charging anywhere from $44-$98 per shoe.
The design of the shoe was conceived when Mycoskie traveled to Argentina where he learned to play polo. On these polo farms, he witnessed poverty-stricken children- some barefoot, and farmers wearing comfortable farming shoes. Thats when his idea came to life. Take this comfortable farming shoe, redesign it so that it caters to the U.S. consumer, and for every pair sold, one pair will be given to a child in need.
It seems like a simple business model, tit for tat, one for one but the mechanics behind it is so very sustainable. Think about it, making loads of money to give it away. It is self-generating and it works, unlike non-profits that depend on donations and pledges.
Since 2006, TOMS, has donated more than 150,000 pairs of shoes to children in Argentina, South Africa, Ethiopia and Haiti, and to young hurricane victims in the United States. If you do the math, at about $60 per shoe, TOMS has generated over $9,000,000 in capital. In 2009, its goal is to give away 300,000 pairs of shoes, which is double its revenue from the past 2 years.
History of TOMS Shoes Company
TOMS Roasting Company was founded with the mission to provide clean water to developing communities with the purchase of premium coffee.
TOMS humble beginnings
TOMS could mean "Trade Order Management System", since this shoe company gives one pair of shoes to needy children for each pair bought, in a one-on-one scale.
History of TOMS shoes Inventor
TOMS founder, owner and chief shoe-giver Blake Mycoskie is making a lofty promise to both customers and critics: By the end of 2015, TOMS will produce one-third of all the shoes it donates in the countries that are the the focus of its giveaway programs.
Blake Mycoskie stumbled on a goldmine when he came up with a business model industry experts have dubbed as philanthropic capitalism.
Unlike most non-profit charities, TOMS shoes is a highly monetary-driven business charging anywhere from $44-$98 per shoe.
The design of the shoe was conceived when Mycoskie traveled to Argentina where he learned to play polo. On these polo farms, he witnessed poverty-stricken children- some barefoot, and farmers wearing comfortable farming shoes. Thats when his idea came to life. Take this comfortable farming shoe, redesign it so that it caters to the U.S. consumer, and for every pair sold, one pair will be given to a child in need.
It seems like a simple business model, tit for tat, one for one but the mechanics behind it is so very sustainable. Think about it, making loads of money to give it away. It is self-generating and it works, unlike non-profits that depend on donations and pledges.
Since 2006, TOMS, has donated more than 150,000 pairs of shoes to children in Argentina, South Africa, Ethiopia and Haiti, and to young hurricane victims in the United States. If you do the math, at about $60 per shoe, TOMS has generated over $9,000,000 in capital. In 2009, its goal is to give away 300,000 pairs of shoes, which is double its revenue from the past 2 years.
History of TOMS Shoes Company
TOMS Roasting Company was founded with the mission to provide clean water to developing communities with the purchase of premium coffee.
TOMS humble beginnings