Identification of Tom’s Shoes Company
TOMS Shoes, Inc. designs and manufactures shoes for men, women, and youth. The company also provides eyewear and gift cards. It offers its products online. TOMS Shoes, Inc. was founded in 2006 and the address of headquarters is 3025 Olympic Avenue, Suite C, Santa Monica, CA 90404, United States. (Chu, 2013) The Phone is 310-566-3170, Fax is 310-463-4872 and website is www.toms.com. The Toms Shoes is not a publicly traded corporation. Toms’ marketing has involved fashion shows, high profile events, university campus marketing, social media, and temporary pop-up stores. Products have been created to fit with different environmental ideals as well, including the creation of shoes that adhere to vegan product restrictions in their product lines. The popular ideals of the company have led the company to becoming involved in cross-company advertising campaigns, including a commercial with AT&T that filmed one of Toms' shoe drops in Uruguay. (Crow, 2010) Almost all for-profit companies are really putting their emphasis on financially enriching themselves, but Toms does not. It is a company built with helping other people in mind with warm hearts. In the early of 2006, Mycoskie started to befriend the village kids in Argentina; found out that they had no shoes to protect their feet from infection. He felt a strong desire to help them. He learned about the Alpargata, which is made of canvas or cotton fabric on the upper part while its flexible sole is made by rubber. He partnered with local shoe manufacturers in Argentina to make the initial pairs of shoes and began officially selling his line of shoes in May 2006. (Idigwebsites, 2013) With every pair of shoes purchased by the customer, TOMS will send a free new pair of shoes to be given to every barefooted child in need. This very business concept by Mycoskie has come to be popularly known as “One for One”. In 2007 the company launched an annual "One Day without Shoes" event where...
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