TOMS campus program teaching guide

Topics: Blindness, Visual impairment, Campus Pages: 20 (3039 words) Published: May 20, 2014
Teaching Guide

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table of contents
The TOMS Story

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TOMS Timeline

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The Beginning of One for One™

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Giving Summary

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Company Culture

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Involving Our Supporters

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More Resources

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welcome
Thank you for your interest in sharing the TOMS story with your students. As you may know, TOMS sells shoes, eyewear and apparel, and matches each purchase by giving to someone in need. We hope you and your students are inspired by the lessons we’ve learned by including giving as the core of our business. Since our beginning in 2006, professors and teachers have asked for resources to help teach how giving can be a viable business platform or potential career path. We couldn’t be more thankful for their efforts. Educators have been, and continue to be, an integral part of this new movement of making a difference through everyday choices.

We’ve compiled some of our teaching resources here for you to integrate the TOMS story into your class or group activities and inspire students to think about business and giving in a new way. In addition to this Teaching Guide, we also have resources and the TOMS Giving Report at:

www.TOMSCampusPrograms.com/educators
Thank you for sharing the TOMS movement with your students!

– TOMS Campus Programs Team

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TOMS company overview
The TOMS Story
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.™

Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.™ As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve.

Giving
Shoes:
During its first year in business, TOMS sold 10,000 pairs of shoes. Blake returned to Argentina that same year with family and friends and gave back to the children who had first inspired him. TOMS has given millions of pairs of new shoes to children in need through Giving Partners around the world. TOMS now gives in over 40 countries and works with humanitarian organizations in the field who incorporate shoes into their health, education, hygiene and community development programs.

Sight:
In July 2011, TOMS began giving prescription glasses, medical treatment and sight-saving surgery. Each TOMS Eyewear purchase not only helps save or restore a person’s sight; it also supports sustainable community-based eye care programs that train local health voulnteers and teachers, help create professional jobs and support eye care professionals in reaching out to serve remote communities that do not have access to eye care. TOMS helps save and restore sight in 11 countries*.

*As of June 2012

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TOMS Timeline

2006

2007

2008

TOMS IS BORN!

AT&T COMMERCIAL AIRS
SPRING
Campus supporters begin
sharing the TOMS story at
schools around the U.S.

EARLY 2006
Blake travels to Argentina
and is inspired to start a
company that gives shoes to
children in need

MARCH

Venice, CA
Blake, one intern and friends
start TOMS in Blake’s Venice
apartment

MAY

1st Website
TOMS website goes live,
first pair sold online

APRIL

SUMMER

1st South Africa
Giving Trip

First One Day
Without Shoes
Start of a global movement.
The first event was held on a
college campus.

SUMMER

HEADQUARTERS
TOMS HQ moves to
warehouse in Santa
Monica, California

NOVEMBER

50,000 pairs

of new shoes given
OCTOBER

U.S. GIVING TRIP
AUGUST

1st Employee Hired
OCTOBER

1st 10,000 pairs of
new shoes given
Blake returns to Argentina
to give new shoes to the
children who first inspired
him earlier that same...
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