Tom of Maine's Success

Introduction: Tom’s of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom’s of Maine products-toothpaste, mouthwash, floss, deodorant, and soap-do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of “Natural Care” guides us in doing what is right for our customers, employees, communities, and environment. They fulfill the Natural, Then Tom’s of Maine was moving beyond health food stores and into supermarkets and drugstores, where 70 percent of toothpaste is purchased. Even as Tom’s product distribution expanded nationwide, the company’s marketing strategy was low key.
Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals. Tom’s of Maine products and packaging are designed to be sustainable and recyclable. Each year, Tom’s uses packaging made of 100% recycled paper board. The number of consumers interested in natural personal products is growing rapidly, fueled primarily by shoppers making purchases based on their health and wellness values. This large and growing segment of the population is 57 million strong. Tom’s of Maine’s savvy, passionate, environmentally aware consumers have been seeking and getting 100% happiness for almost 40 years.

1. Critically discuss which way of thinking about ethical behavior best describes Tom’s of Maine and its founder, Tom Chappell?
Ethical behavior is acting in ways that are consistent with one’ personal values and the commonly held values of the organization and society, A reputation for ethical decisions builds trust in your business among business associates and suppliers.
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