Tom Ford Marketing Mix
NEROLI PORTOFINO PRIVATE BLEND FRAGRANCE
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Table of Contents
Product Details............................................................................................................................3 Core Product...............................................................................................................................3 Actual Product.............................................................................................................................3 Augmented Product....................................................................................................................3 Price............................................................................................................................................4 Distribution..................................................................................................................................4 Target Market & Segmentation...................................................................................................4 Advertising Examples..................................................................................................................5
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Product Details Tom Ford Neroli Portofino is a unisex fragrance aimed at a luxury audience. Neroli Portofino is one of fourteen Tom Ford Private Blend fragrances that open the doors into the mesmerising world of artisenal scent. Neroli Portofino launched in 2011 in limited distribution. The scent was developed by perfumer Rodrigo Flores-Roux and is built, around the note of neroli. Neroli Portofino is “Tom Ford’s reinvention of a classic eau de cologne” and ”instantly evokes the seductive essence of the Italian coast” (Tom Ford 2012). Tom Ford Neroli Portofino is classified as a specialty good because of it's high unit value, high involvement in purchase, and very high brand loyalty. Core Product Great fragrances have a long lasting scent and make unforgettable impressions every time they are
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Table of Contents
Product Details............................................................................................................................3 Core Product...............................................................................................................................3 Actual Product.............................................................................................................................3 Augmented Product....................................................................................................................3 Price............................................................................................................................................4 Distribution..................................................................................................................................4 Target Market & Segmentation...................................................................................................4 Advertising Examples..................................................................................................................5
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Product Details Tom Ford Neroli Portofino is a unisex fragrance aimed at a luxury audience. Neroli Portofino is one of fourteen Tom Ford Private Blend fragrances that open the doors into the mesmerising world of artisenal scent. Neroli Portofino launched in 2011 in limited distribution. The scent was developed by perfumer Rodrigo Flores-Roux and is built, around the note of neroli. Neroli Portofino is “Tom Ford’s reinvention of a classic eau de cologne” and ”instantly evokes the seductive essence of the Italian coast” (Tom Ford 2012). Tom Ford Neroli Portofino is classified as a specialty good because of it's high unit value, high involvement in purchase, and very high brand loyalty. Core Product Great fragrances have a long lasting scent and make unforgettable impressions every time they are