Today's Youth Market

Good Essays
Today’s Youth Market
Machele
Principles of Marketing BUS330
Instructor: Robert Murray
March 24, 2014

Today’s Youth Market In today’s world, they need consumer brands with new customers. Our youth market is the key in today’s growth. With demographics in the Western Europe, North Asia, and North America point to an aging of population with the Baby Boom generation heads toward retirement, and fewer replacements following behind, this is due to decades of declining fertility rates. Although, the same time many markets are just now seeing a widespread penetration of the internet and social networks in societies where upwards of 60 percent of the population is under the age of 30 (White, 2012). The combination of youth, technology, and rising consumerism across the globe offers challenges and opportunities to companies across the globe. While the youth market continues to change, Marketers must use a range of different strategies in today’s market to find success. With the rising economies such as those in China, India, and the United States, the layout with the fastest-growing middle class consumer markets in the world. Approximately one billion potential customers are starting to earn enough income to afford quality brands and quality consumer experiences that is the good news. On another note, the bad news is traditional marketers in today’s global youth is coming of age in the same dynamic and unpredictable digital media culture that has disrupted old business models and old marketing strategies. Back when the Cabbage Patch Kids were, a must to have has a collectible it has changes since them. With today’s young consumers, they are more tech savvy (Werbner, 2005). Nevertheless, the first generation of true digital natives, naturally take to interactive technologies

and digital experiences to stay entertained and engaged. Young people in emerging nations are growing up as their buying power and future prospects continue

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