Today's Tomorrow
Karina Popkova
September 6, 2013
Assignment 1
Today Affecting Tomorrow "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." This prominent quote embraces to outline sustainability. How would directing on the future be promising without a thought of the present? Simply the involvement of incoming short term costs that do not provide an immediate financial benefit to a company, but instead promote positive social and environmental change. Furthermore this is known as corporate social responsibility. Hershey’s chocolate company announced its global media assignment which includes expanding its advertisement through all paid media, television print, digital television as well as Hershey’s growing international corporation. The company has selected Universal McCann to handle its global media planning and buying activities. “After a comprehensive review, Universal McCann will be a strong partner for the Hershey Company and our portfolio of iconic brands,” said Denis Sison, Vice President of Universal McCann. Hershey’s is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionary with the company offering more than 80 brand names on store shelves. For more than 100 years, the Hershey company has been a leader in making a positive difference in their communities. An immense part of the corporation’s global business strategy is having corporate social responsibility. Right now this includes goals, priorities focusing on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. As an example, Milton Hershey School in Hershey, Pennsylvania, provides quality education, housing and medical care at no cost to children in social and financial need. The students are direct beneficiaries. This school was established by the company’s
September 6, 2013
Assignment 1
Today Affecting Tomorrow "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." This prominent quote embraces to outline sustainability. How would directing on the future be promising without a thought of the present? Simply the involvement of incoming short term costs that do not provide an immediate financial benefit to a company, but instead promote positive social and environmental change. Furthermore this is known as corporate social responsibility. Hershey’s chocolate company announced its global media assignment which includes expanding its advertisement through all paid media, television print, digital television as well as Hershey’s growing international corporation. The company has selected Universal McCann to handle its global media planning and buying activities. “After a comprehensive review, Universal McCann will be a strong partner for the Hershey Company and our portfolio of iconic brands,” said Denis Sison, Vice President of Universal McCann. Hershey’s is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionary with the company offering more than 80 brand names on store shelves. For more than 100 years, the Hershey company has been a leader in making a positive difference in their communities. An immense part of the corporation’s global business strategy is having corporate social responsibility. Right now this includes goals, priorities focusing on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. As an example, Milton Hershey School in Hershey, Pennsylvania, provides quality education, housing and medical care at no cost to children in social and financial need. The students are direct beneficiaries. This school was established by the company’s