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Today Tonight Rhetorical Analysis

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Today Tonight Rhetorical Analysis
Today Tonight
The Current Affairs Program, “Today Tonight,” uses facts to create critical arguments inviting the viewers to draw conclusions on current social issues. In the segment involving NRMA/AIG dodgy car insurance agency, this is accomplished through the persuasion of the attitudes and values of the unfairness of trade, honesty, quality of products and services, and getting what you pay for. This is achieved by means of structure, selection of detail, use of language and film techniques. The purpose of Current Affair Programs is to educate the viewing audience on the facts of the corruption in the insurance industry. This is done in a persuasive way, according to the point of view of the program. The encouraged viewer response is shock, anger and disbelief as the dishonest acts are continuously going unnoticed.
Through film techniques, the Current Affair Program “Today Tonight,” presents facts to create critical arguments that persuade the viewer to draw conclusions on the issues of social concern. In the segment dealing with Adam Thomas revealing the secret, the viewer’s negative attitude towards NRMA is constructed when the viewer sees the admitter from a
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The viewer sees the story through the eyes of the victim. Comparisons are made between the other insurance repair agencies, and they also disagree in the matter. The viewer does see the side of the NRMA in this case, mainly due the appearance of the victim Mr Thomas. Mr Thomas is a typical repair man, and it does correspond to the persuasion of the admitting that they are bankrupting people in, ‘are you ready to blow the whistle?’ and viewer’s reinforced to the programs point of view on the issue of honesty in the industry. Interviews between NRMA are left out; the producers of Current Affair Programs only select the sections of the interview that support the programs point of

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