To what extent are your chosen texts typical of their genre

There are many elements that are conventional in all advertising campaigns, for example using a well known celebrity wearing a dress makes people want to go out and buy that dress, for the simple reason that people want to feel like the celebrity. Although key elements can be used in both audio-visual and printed ads these depend on what target audience the producer is aiming the product at. ‘Advertising, a form of commercial mass communication designed to promote the sale of a product or service’, this statement clearly explains the reasons for advertising and how it is aimed to attract people to purchase a product./service. For example an audio-visual campaign will include music, voice-overs to ancher the images and short-narrative and superimposition pf the product, in the printed campaigns we have distant dominant images, enigmatic backgrounds, slogans, brand names with the product often larger than it proportionally should be. In this essay I am going to analyse to what extent my three analysed campaigns ‘Chanel No5’ ‘Inverse’ ‘D&G’ are typical of their genre. To begin I will start by analysing ‘Chanel No5’. This advertisement uses many genre conventions both conventional and Non-conventional. This advertisement contains a well known celebrity who is very attractive who would appeal to both male and female audience, as women are going to want to be her and by her advertising that she wears this perfume they will go out and buy this to get a taste of her life. And men who find her attractive may go out and by their girlfriends/wives this perfume because they want to have a sense of this celebrity in their life. The theme of romance is set throughout the advertisement which in reinforced by the music in the background, this a common element used to portray a particular theme within an audio-visual advertisement. The short narrative in this advertisement is particularly attractive to an audience to watch as it is a romantic, and given