“to Analyze Perception of Investor’s for Investing in Capital Market Especially in Gujarat”
“To Analyze perception of investor’s for investing in Capital Market especially in Gujarat”
Shah Hardik Assistant Professor, Centre for Management Studies, Dharmsinh Desai University,
NADIAD. – 387 001 Shah_hardik07@yahoo.in
Frince Thomas Assistant Professor, Centre for Management Studies, Dharmsinh Desai University, NADIAD.– 387 001 frince.mba@ddu.ac.in ABSTRACT: The Indian capital market is an ―emerging stock market‖. This implies that market is in the process of transformation, growing in size and sophistication. The capital market is further of two types: Primary Market. It is also referred to as the new issue market since it deals with new securities. The securities issued in new issue market (NIM) are then traded in secondary market. There are three ways by which securities can be issued in a primary market: - initial public offer, rights issue (for existing companies) and preferential issue. Secondary Market. It is also referred to as the stock market. The level of activities in stock market is measured through stock indices, major ones being BSE SENSEX and NIFTY in India. Moreover, on other hand, Investor is someone who allocates capital with the expectation of a financial return. The types of investments include, --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc. Secondly, in order to determine perception of investors, the researcher will prepare the questionnaire and find out their perception of investing and influencing factors that which led to formulate that perception to invest. Thereafter, the researcher also determines role of marketing through primary and secondary data that makes the investor to invest in different forms. Keywords: Indian Capital Market, Perceptions of Investors, Influencing factors, Role of Marketing
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Introduction:
The Indian capital market is an ―emerging stock market‖. This implies that market is in the process of transformation, growing in size
Shah Hardik Assistant Professor, Centre for Management Studies, Dharmsinh Desai University,
NADIAD. – 387 001 Shah_hardik07@yahoo.in
Frince Thomas Assistant Professor, Centre for Management Studies, Dharmsinh Desai University, NADIAD.– 387 001 frince.mba@ddu.ac.in ABSTRACT: The Indian capital market is an ―emerging stock market‖. This implies that market is in the process of transformation, growing in size and sophistication. The capital market is further of two types: Primary Market. It is also referred to as the new issue market since it deals with new securities. The securities issued in new issue market (NIM) are then traded in secondary market. There are three ways by which securities can be issued in a primary market: - initial public offer, rights issue (for existing companies) and preferential issue. Secondary Market. It is also referred to as the stock market. The level of activities in stock market is measured through stock indices, major ones being BSE SENSEX and NIFTY in India. Moreover, on other hand, Investor is someone who allocates capital with the expectation of a financial return. The types of investments include, --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc. Secondly, in order to determine perception of investors, the researcher will prepare the questionnaire and find out their perception of investing and influencing factors that which led to formulate that perception to invest. Thereafter, the researcher also determines role of marketing through primary and secondary data that makes the investor to invest in different forms. Keywords: Indian Capital Market, Perceptions of Investors, Influencing factors, Role of Marketing
1|Page
Introduction:
The Indian capital market is an ―emerging stock market‖. This implies that market is in the process of transformation, growing in size