Tnf Marketing

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BACKGROUND:
The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags.
The clothing and equipment lines are catered towards wilderness chic, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes.
The company sponsors professional athletes from the worlds of running, climbing, skiing and snowboarding.
The North Face brand was established in 1968 in San Francisco, when Douglas Tompkins and Kenneth "Hap" Klopp created an equipment retail store that eventually acquired the name The North Face. The North Face maintains strong links with the outdoor community through sponsoring athletes, including Lizzy Hawker, winner of the Ultra Trail Tour du Mont Blanc in 2005, 2008 and 2010. http://eu.thenorthface.com/tnf-eu-en/ VF is an U.S. company which owns many brands. For example: The North Face, Lee, Reef…
VF is a $9 billion apparel and footwear powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop.

Current portfolio:
The North Face has a wide range of products in trade including jackets, footwear, sleeping bags etc..… http://www.vfc.com/ VF Corporation (New York Stock Exchange: VFC) of the company to discuss its strategic plan to achieve $ 2.0 billion of revenue in 2017, mainly through its five major brands in the region - Timberland ®, Lee ®the North Face ®, growth in light commercial vehicles ® and Kipling ®. This represents an annual growth rate of 17% is expected to be from about 900 million dollars in revenue in 2012. The company also confirmed that its 2012 expected income increased by approximately 20% in Asia, growth in the low double-digit rate of revenue growth in Europe on July 19. Asia-Pacific revenues increased nearly five-fold since 2007, we continue to see tremendous growth opportunities. The North Face ® brand's goal is

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