When we discuss rubbish we often think of it as something without value and therefore disvalued. This essay will outline the argument that rubbish is not worthless and can be valued in a consumer society. The global mass consuming generates vast amounts of rubbish that shape environmentally and economically our society.
Contemporary society it is now describe as a consumer society in so far as identity and status are acquired and social inclusion. Social integration achieved through participation in consumer activity.There was a shift from production to consumption, in Buamans terms refers to increasing consumer activity and consumer choice that is less bound up with career and jobs but more with lifestyle,consumption and shopping.(online activity 8)Furthermore, later one the socialist Thorstain Velben argues that people buy things to display their prosperity to others and make a statements about themselves conspicuous consumption is seen as more important than occupation, with the services, experience and goods we consume sending all contain signs and messages to be read by other consumers. ( learning companion 2, 2012, p. 10 ) Inevitably
,from economical point of view, tradeoffs bring differences some and inequalities for others.Instead of class divisions, Bauman argues that consumer societies contain new social divisions and new groups of included and excluded people are seduced and repressed (online quiz, chapter 1) Seduced are those that are able to consume beyond the necessities of life in order to create individual lifestyle they wish to have. Those that are excluded from the consumer society,that are not in the position to participate in the consumer society, he calls repressed unemployed and low paid or immigrants.( Making Social Lives, 2009, p.46 )
In addition,the new mass consumption big supermarkets and big chains start using the global