Tma 2013 Spring Season
Arab Open University
Tutor Marked Assignment (TMA) Academic Year 2012 - 2013 | Semester: Second 2012-2013 | Branch: Jordan | Program: Business Studies | Course Title: An Introduction to Business Studies | Course Code:B120 | Student Name: | Student ID: | Section Number: | Tutor Name: |
Mark details | Allocated Marks | Questions | Q1 | | | | | | Total (100) | | Weight | 100 | | | | | | | | Marks | | | | | | | | | Deduction | Criteria | Presentation(0-4) | Referencing(0-4) | Word Count(0-4) | E-Library(0-4) | Total deduction (0-16) | | Marks | | | | | | 100 | Student’s Total Mark (total marks – total deductions) | | Notes on plagiarism: A. According to the Arab Open University By-laws, “the following acts represent cases of cheating and Plagiarism: * Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation. * Verbatim copying of material from the Internet, including tables and graphics. * Copying other students’ notes or reports. * Using paid or unpaid material prepared for the student by individuals or firms. B. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university. Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other person’s work or plagiarized in any other form as specified above. Student Signature ……………………. Tutor’s Feedback
Tutor Name: | Tutor Signature: | Date returned: |
Question One.
Segmentation is important for firms, because it’s the decision for the firm of which segments will serve. “Grouping customers according to the differences in their needs and behavior is called segmentation”.
(Schaerfer, p.12)
As a consultant in Four Seasons Corporation I will target
Tutor Marked Assignment (TMA) Academic Year 2012 - 2013 | Semester: Second 2012-2013 | Branch: Jordan | Program: Business Studies | Course Title: An Introduction to Business Studies | Course Code:B120 | Student Name: | Student ID: | Section Number: | Tutor Name: |
Mark details | Allocated Marks | Questions | Q1 | | | | | | Total (100) | | Weight | 100 | | | | | | | | Marks | | | | | | | | | Deduction | Criteria | Presentation(0-4) | Referencing(0-4) | Word Count(0-4) | E-Library(0-4) | Total deduction (0-16) | | Marks | | | | | | 100 | Student’s Total Mark (total marks – total deductions) | | Notes on plagiarism: A. According to the Arab Open University By-laws, “the following acts represent cases of cheating and Plagiarism: * Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation. * Verbatim copying of material from the Internet, including tables and graphics. * Copying other students’ notes or reports. * Using paid or unpaid material prepared for the student by individuals or firms. B. Penalties for plagiarism ranges from failure in the TMA to expulsion from the university. Declaration: I hereby declare that the submitted TMA is my own work and I have not copied any other person’s work or plagiarized in any other form as specified above. Student Signature ……………………. Tutor’s Feedback
Tutor Name: | Tutor Signature: | Date returned: |
Question One.
Segmentation is important for firms, because it’s the decision for the firm of which segments will serve. “Grouping customers according to the differences in their needs and behavior is called segmentation”.
(Schaerfer, p.12)
As a consultant in Four Seasons Corporation I will target