Titan Watches

Topics: Watch, Titan Industries, Tata Group Pages: 18 (3709 words) Published: November 9, 2010

- The Company was Incorporated on 26th July, at Chennai. The Manufacture analog electronic watches with a choice of over 150 designs. The company was promoted jointly by Questar Investments, Ltd., a Tata Company with its associates Tata Sons, Ltd., and Tata Press, Ltd., and Tamil Nadu Industrial Development Corporation, Ltd. (TIDCO). The main objective of the company is to manufacture analog electronic watches with a choice of over 150 designs.

- The Company undertook to set up a plant for the manufacture of quartz
analog electronic watches in the State Industries Promotion Corporation
of Tamil Nadu, Ltd. Industrial area at Hosur.

- The Company entered into a collaboration agreement with France Ebauches (FE) of France, manufacturers of watch movements and components, for technical documentation, assistance in procurement of

manufacturing equipments, raw materials, etc.

- The Company proposed to manufacture 2 million digital and ana-digi watches in collaboration with Casio Computer Company of Japan. A MOU
was signed between the Company and Casio in November, 1986.


- The Company established a manufacturing facility at Hosur for the manufacture of components for watches.

- In April the Company also issued 5,25,000 - 13.5% secured redeemable
partly convertible debentures of Rs 300 each for cash at par. The debentures were allotted on preferential basis: (i) 26,250
to employees/workers of the Company and associate companies (ii) 52,500
debentures to shareholders of Tata Press Ltd. and (iii) 1,31,250 debentures to NRIs on repatriation basis. The remaining 3,04,500 debentures along with the unsubscribed portion of 78,900 debentures from the preferential quota were offered for public subscription during

April. Additional 1,31,250 debentures were allotted to retain

over-subscription. Titan

Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. The Titan portfolio owns over 60% of the domestic market share in the organized watch market. The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. The brand regularly introduces exciting new collections, which connect with the various facets of deep-rooted human yearnings for self-expression. The new brand philosophy of Titan, encapsulated in the catchphrase ‘Be More’, touches this as well as all other aspects of the brand. The Titan brand architecture comprises several collections and sub-brands, each of which is a leader in own space. Notable among them are: Titan Edge - world's slimmest watch based on the philosophy ‘less is more’, Titan Raga - feminine and sensuous accessory for today's woman, Nebula - crafted with solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Automatic, Regalia, Obaku also form a part of the Titan portfolio. The watch division boasts of over 300 exclusive showrooms christened ‘World of Titan', placing the brand amongst the largest chains in its category backed by 740 after-sales-service centers.  The division has a world-class design studio that constantly invents new trends in wrist watches.

- The convertible portion of Rs 100 of the face value of each debenture
was converted into 10 equity shares of Rs 10 each at the end of three
months from the date of allotment of debentures (65,62,500 equity shares were allotted accordingly).

- The non-convertible portion of Rs 200 of the face value of each debenture was to be redeemed at par at the end of the 10 years from the
date of allotment of debentures.


- A new range of watches called `Aqura' was launched in December.

- The case plant at Hosur was commissioned. The plant was to produce
1.5 million watch cases. The project cost was financed partly through
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