Tirumala Tirupati Case

Topics: Tirumala Tirupati Devasthanams, Tirumala Venkateswara Temple, Price Pages: 2 (403 words) Published: November 14, 2011
Case Study: Tirupati Tirumala Devasthanam
Situation Analysis:
The management of TTD has the responsibility of managing the queues of visiting devotees for darshan. The large inflow of devotees daily in the temple is one of the major areas where proper handling and management is required. They need to ensure minimal chances of any untoward incident in the temple due to large crowd while also ensuring that every devotee is able to perform darshan. Problem Analysis:

1.Effective management of crowd.
2.Long term solution for the above, given a growing number of visitors in future. 3.Maintaining the revenue stream required for serving the needy people in society. 4.Ensuring that any publicity by media which may impact the image of temple can be adequately countered. Decision Analysis and Plan of Action:

1.Apart from the existing queues, which are both free and paid in nature, we plan to add another queue, which will be based on a token system. 2.Any visitor to the temple can take the token from a separate window before entering the temple queue. The token will be charged at a very minimal price (e.g. Rs. 5/-) just to ensure the system is not misused. The token will be valid only between a certain time window on any given day. The earliest possible time slot available for darshan will be displayed so that anyone getting into the queue already knows what slot she/he will be getting. It will reduce the time delay in issuing of the tokens. 3.Additionally, for people who want to get the time slot booked in advance can get the tokens issued at the temple site or online. There will be separate window for issuing advance token. 4.A system needs to be in place for ensuring that only those visitors who have the token for the current timeslot get access to the new queue. 5.For the priced queues, the pricing should be such that the waiting time in any queue is inversely proportional to the price charged. If any imbalance is found in the relative waiting time in...
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