Aldi - Crisps, Snacks & Nuts
You have been asked by the Buying Director to visit a local Aldi store and critique the Crisps, Snacks & Nuts fixture.
Your critique should take the form of a report or presentation in any format. However, we will not be providing laptops on the day so if you choose to produce a PowerPoint presentation we advise you print out your slides prior to the day.
You may want to look at using a SWOT or PEST analysis. A SWOT analysis requires you to consider strengths, weaknesses, opportunities and threats. A PEST looks at external issues such as political, economical, social and technological factors. We have detailed a number of pointers that may be of help to you. You should consider short term and long term recommendations leading on from your analysis, taking into consideration any wider implications.
The critique should cover areas such as:
On the day of your Interview, you will have an opportunity to present your department critique to the Buying Director.
In this exercise you will be assessed on:
Your critical evaluation of the department and the reasoning behind any recommendations made The ideas you present
Your consideration of the long term and wider implications
Your understanding of the task and how you approached it
What are the strengths of the Crisps, Snacks & Nuts fixture in the store? What might entice a customer to use the fixture in your particular store? What are the weaknesses of the fixture?
Why may a customer be dissatisfied after a visit to the fixture? What opportunities could there be to improve the fixture, now and in the future? What threats should the Store Manager be aware of for the fixture? What are the competitors up to?
What external factors may affect the fixture now and in the future?
Please join StudyMode to read the full document