Timberland Case Study

Good Essays
Marcia Johnson
September 30,2014

Timberland’s Corporate Social Responsibility: Under New Ownership

Timberland’s exercise of its corporate power in society is very much so positive. The have contributed many great things to the world around them as they see fit. Jeffrey Swartz, the grandson of the founder and the last member of the family to serve as CEO said, “At Timberland, doing well and doing good are not separate efforts. Every day, everywhere, we compete in the global economy. At the center of our efforts is the premise of service…” (Lawrence Anne T.) Timberland only went further to prove this statement by Swartz. The social responsibly contributed by the New Hampshire Company is apparent and influentially responsible. Large companies can and are very influential to other companies because they set the pace. Not only with profit, but also with social responsibility, smaller companies follow after the actions of larger companies. Timberland is aware of this “big brother” image and is handling itself very well.

Timberland has made both economical and social contribution to the United States and its neighboring countries. They have mastered the balance of public help. In September 2011, Timberland celebrated its centennial birthday with a service event called “Serv-a-Polooza” (Lawrence Anne T.). The event was held at its corporate headquarters in New Hampshire. Volunteers worked with Habitat for Humanity and framed houses in its corporate parking lot to be shipped for final assembly in Missouri to assist the suffering families in tornado- devastated Joplin, Missouri. They also created a new outdoor community gathering and performance space, built an outdoor classroom at a local elementary school, and improved the high school athletic facilities in Newmarket, New Hampshire. Lastly, volunteers worked on “greening” a community for a local nonprofit organization, transforming the meeting space for local disabled veterans, and knitting blankets for families



Bibliography: Lawrence, Anne T., and James Weber. Business and Society: Stakeholders, Ethics, Public Policy. Fourteenth ed. Print The Timberland Company . Corporate Social Responsibility Report. 2001. <http://responsibility.timberland.com/wp-content/uploads/2011/05/2000-CSR-Report.pdf>.

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