Tim Hortons Case Study Essay
CASE STUDY PREPERATION CHART
Case Title: Tim Hortons
Short Cycle Process
Who is The Decision Maker: Tim Hortons Inc. Executive branch
What is the Issue: How to continue expansion of the Tim Hortons brand
Why the Issue has arisen: Tim Hortons corporate objectives are for further expansion and sustained growth
When the Decision must be made: Over the course of the next year
How (Case Difficulty Cube):
Analytical: 2
Conceptual: 2
Presentation: 1
LONG CYCLE PROCESS A) Issue(s) to solve: Where and how to continue expansion in North America
What emerging/foreign markets to enter with which market entry strategy
Reason Case Assigned: To assess the difficult decisions made by food service brands in the current global environment …show more content…
US Partner | 5 | 5 | 4 | 4 | 4 | 4. EU | 4 | 2 | 1 | 2 | 1 | 5. Asia | 4 | 1 | 1 | 2 | 1 |
F) Preferred Alternative
Establish a new partnership with a US quick-serve chain which will facilitate expansion into the US market, while expanding their brand in Canada at the same time enhancing Tim Horton’s.
Predicted Outcome:
Tim Horton’s will use its strengths in terms of promotion, menu quality, brand recognitions and combine them with the strengths of another organization as it did with Wendy’s, to form a mutually beneficial agreement
G) Action & Implementation Plan
Who: Executive branch
What: Seek out partnership/merger to facilitate expansion
When: Within the next few
Case Title: Tim Hortons
Short Cycle Process
Who is The Decision Maker: Tim Hortons Inc. Executive branch
What is the Issue: How to continue expansion of the Tim Hortons brand
Why the Issue has arisen: Tim Hortons corporate objectives are for further expansion and sustained growth
When the Decision must be made: Over the course of the next year
How (Case Difficulty Cube):
Analytical: 2
Conceptual: 2
Presentation: 1
LONG CYCLE PROCESS A) Issue(s) to solve: Where and how to continue expansion in North America
What emerging/foreign markets to enter with which market entry strategy
Reason Case Assigned: To assess the difficult decisions made by food service brands in the current global environment …show more content…
US Partner | 5 | 5 | 4 | 4 | 4 | 4. EU | 4 | 2 | 1 | 2 | 1 | 5. Asia | 4 | 1 | 1 | 2 | 1 |
F) Preferred Alternative
Establish a new partnership with a US quick-serve chain which will facilitate expansion into the US market, while expanding their brand in Canada at the same time enhancing Tim Horton’s.
Predicted Outcome:
Tim Horton’s will use its strengths in terms of promotion, menu quality, brand recognitions and combine them with the strengths of another organization as it did with Wendy’s, to form a mutually beneficial agreement
G) Action & Implementation Plan
Who: Executive branch
What: Seek out partnership/merger to facilitate expansion
When: Within the next few