Tim Cook

Topics: Entrepreneurship, Entrepreneur, Marketing Pages: 27 (6405 words) Published: January 22, 2013
Annexure - ‘ N ’

THEORY : Total marks:70

Unit I:
* * * * * *

Entrepreneurial Opportunities and Enterprise Creation20 Marks Sensing Entrepreneurial Opportunities Environment Scanning Market Assessment Identification of Entrepreneurial Opportunities Selection of an Enterprise Steps in setting up of an Enterprise

Unit II: Enterprise Planning and Resourcing
* * * Business Planning - Preparation of a Project Report Resource Assessment -Financial and Non - Financial Fixed and Working Capital Requirement, Funds, Flows, Profit Ratios, Break Even Analysis etc. * *

20 Marks

Mobilising Resources - Sources and Means of Fund, Facilities and Technologies for starting an Enterprise. Organising/Production of goods and services - quality, quantity and flow of inputs.


Unit III: Enterprise Management
(a) (b) General management: Basic Management functions. Managing Market: Meaning, Functions of Marketing, Marketing Mix: * Product * Price * Place * Promotion (advertising and sales promotion) Managing Finance - Sources of Long Term and Short Term Finances * Determination of Cost, Income, Calculation of Profit/Loss.

30 Marks

(c) (d) (e)

Managing Growth and Sustenance -Affecting Change, Modernisation, Expansion, Diversification and Substitution. Entrepreneurial Discipline - Laws of Land, Ecology, Consumer’s Concept, Adherance to Contract and Credits.

The Question Paper will include value based question(s) to the extent of 4 marks from any of the units.

PRACTICAL Introduction: The main objective of the course in Entrepreneurship is to generate in the students initiative, selfreliance and enthusiasm so as to empower them to become entrepreneurs both in spirit and performance. A number of skills such as observation, evaluation, communication, resource mobilization and management, risk assessment ,team building etc. are also to be developed in the students. Leadership qualities, sensitivity to business ethics and adherance to a positive value system are the core issues that the course highlights while presenting different concepts related to entrepreneurship. Such a course should necessarily have a strong experiential component in the form of practical work. The objectives of the practical work are: 1 2. To introduce the students to the world of business by developing in them the core skills and competencies required for an entrepreneur. To develop in the students qualities such as leadership, self-confidence, initiative, facing uncertainties, commitment, creativity, people and team building, integrity and reliability.



To enable the students to acquire the skills and knowledge needed for conducting surveys, collecting, recording and interpreting data and preparing simple estimates of demand for products and services. To guide the students to prepare a Project Report. To equip the students with knowledge and skills needed to plan and manage an enterprise through case studies conducted and recorded by the students in different fields such as resource assessment, market dynamics, finance management, cost determination, calculation of profit and loss etc. To instill in the students important values and entrepreneurial discipline. FORMAT Total marks: 30

4. 5.


1. 2. 3. 4. 1. a)

Project Report/Survey Report Viva-Voce on PW /SR Case Study Problem Solving

10 Marks 05 Marks 10 Marks 05 Marks 10 Marks

Project Report/Market Survey Report Project Report: Preparation of a Project Report for an enterprise involving products/services

Students may be provided adequate guidance to choose a project based on their interests and availability of information and authentic inputs in the locality. The specimen proforma of project report given in the textbook may be used for preparing the report. However, mechanical preparation of the report by filling in the information in the proforma should be discouraged. Further, as the students...
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