Tim's Coffee Shop
Analyze Report for Tim’s Coffee Shop
AB299-02
01/19/2011
Nicole Badgley
Executive Summary The coffee shop can become more profitable with some minor changes. The business is open 20 hours per day. It would be wise to expand the business hours to 24 hours per day. While the competition, Queequeg’s Coffee has more locations, Tim’s Coffee Shop is the closest to the railways and the university. By opening all night, those late night study cram sessions could turn profitable, as a latte at 4AM will help the students relax, stay focused and study. In comparison with the survey, the overall rating of the company is good. To remain more competitive with pricing, Tim’s Coffee Shop has to keep its prices more In line with Queequeg’s Coffee, as the ratio of 7/1 is significant, as Queequeg’s Coffee has the market share advantage. The ambiance of the business is charming and inviting, but the company must cease its cash only practices and start accepting debit and credit cards, as today’s students and business people rarely carry cash. This is the 21st century and the business must adhere to the demands of the 21st century patrons. Regarding the employees, it appears the majority of the employees have been written up at one time or another and some many times. Reorganization of employees and management needs to be considered. Hiring new staff with the goals of the coffee shop in mind would be a plus. The promotion of purchase 10 coffees get one free is a plus factor for the business, as many companies, airlines, hotels and nail shops, have frequent guest programs. Guests like to feel rewarded and this program will continue to work for Tim’s. The business should never sell anything exclusive. Jenna’s donuts might be good, but offering variety is what will sell, as a business makes its revenues off of its sales. The more variety and items that can be sold will increase revenues.
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Regulations and Management
AB299-02
01/19/2011
Nicole Badgley
Executive Summary The coffee shop can become more profitable with some minor changes. The business is open 20 hours per day. It would be wise to expand the business hours to 24 hours per day. While the competition, Queequeg’s Coffee has more locations, Tim’s Coffee Shop is the closest to the railways and the university. By opening all night, those late night study cram sessions could turn profitable, as a latte at 4AM will help the students relax, stay focused and study. In comparison with the survey, the overall rating of the company is good. To remain more competitive with pricing, Tim’s Coffee Shop has to keep its prices more In line with Queequeg’s Coffee, as the ratio of 7/1 is significant, as Queequeg’s Coffee has the market share advantage. The ambiance of the business is charming and inviting, but the company must cease its cash only practices and start accepting debit and credit cards, as today’s students and business people rarely carry cash. This is the 21st century and the business must adhere to the demands of the 21st century patrons. Regarding the employees, it appears the majority of the employees have been written up at one time or another and some many times. Reorganization of employees and management needs to be considered. Hiring new staff with the goals of the coffee shop in mind would be a plus. The promotion of purchase 10 coffees get one free is a plus factor for the business, as many companies, airlines, hotels and nail shops, have frequent guest programs. Guests like to feel rewarded and this program will continue to work for Tim’s. The business should never sell anything exclusive. Jenna’s donuts might be good, but offering variety is what will sell, as a business makes its revenues off of its sales. The more variety and items that can be sold will increase revenues.
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Regulations and Management
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