Tim's Coffee Shoppe
Coffee Importation Advantages and Disadvantages for Tim 's Coffee Shoppe
Arthur Cosner
Associate Capstone in Management
June 3, 2013
Aaron Hochanadel
In this week 's assignment I will be researching coffee bean producing countries in order to find a supplier for Tim 's Coffee Shoppe. For this assignment I will be looking at all of the possible effects of importing beans from other countries could have in Tim 's bottom line for sales. I will also be researching how the different countries environmental laws either align with our country or what Tim may have to do in order to market his coffee appropriately as Tim would not want to have to keep his supplier a secret if a consumer asks where he gets his coffee from.
The country I have chosen to buy coffee from would be Brazil. According to an article in Business Week, Brazil is the largest coffee producing country in the world (Businessweek.com). Brazil produces many different types of coffee beans and will potentially sell over 48.6 million bags of coffee in the year 2013 (businessweek.com). I have chose Brazil because since 1988 they have came a long way with environmental standards and also their trade policies when it comes to exporting goods. In 2011, Brazil was the U. S. largest source of imports and has many opportunities for growth for companies that want to do business in this country (export.gov).
The Strauss Company located in Brazil would be the company I would use to get my coffee imported from. In 2000, the Strauss Company acquired Café Très Coracoes which is located in Brazil and in 2005 became the 2nd largest coffee company in Brazil (export.gov). This is the company I would chose do to the fact that they took a chance as well in the coffee market in Brazil and it paid off. This company knows what it takes to be successful and if you build a good relationship with them they could pass on tips to us for selling and promoting the coffee in the U.S.
The advantages of doing business
Arthur Cosner
Associate Capstone in Management
June 3, 2013
Aaron Hochanadel
In this week 's assignment I will be researching coffee bean producing countries in order to find a supplier for Tim 's Coffee Shoppe. For this assignment I will be looking at all of the possible effects of importing beans from other countries could have in Tim 's bottom line for sales. I will also be researching how the different countries environmental laws either align with our country or what Tim may have to do in order to market his coffee appropriately as Tim would not want to have to keep his supplier a secret if a consumer asks where he gets his coffee from.
The country I have chosen to buy coffee from would be Brazil. According to an article in Business Week, Brazil is the largest coffee producing country in the world (Businessweek.com). Brazil produces many different types of coffee beans and will potentially sell over 48.6 million bags of coffee in the year 2013 (businessweek.com). I have chose Brazil because since 1988 they have came a long way with environmental standards and also their trade policies when it comes to exporting goods. In 2011, Brazil was the U. S. largest source of imports and has many opportunities for growth for companies that want to do business in this country (export.gov).
The Strauss Company located in Brazil would be the company I would use to get my coffee imported from. In 2000, the Strauss Company acquired Café Très Coracoes which is located in Brazil and in 2005 became the 2nd largest coffee company in Brazil (export.gov). This is the company I would chose do to the fact that they took a chance as well in the coffee market in Brazil and it paid off. This company knows what it takes to be successful and if you build a good relationship with them they could pass on tips to us for selling and promoting the coffee in the U.S.
The advantages of doing business
References: http://www.businessweek.com/news/2013-05-17/brazil-s-coffee-growers-harvest-30-percent-of-robusta-crop-sales-slow http://export.gov/brazil/doingbusinessinbrazil/index.asp http://www.ico.org/profiles_e.asp?section=Statistics http://www.strauss-group.com/Brazil